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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

Some networks are highly sophisticated, and organisers disguise their IP addresses. Competing businesses may click on each other’s PPC ads to waste money. If you conduct some intricate research (detailed below), you may be able to identify the IP address of competing businesses. Competing businesses. If you can—great!

PPC 121
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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

PPC campaigns continue to become increasingly well-targeted. One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy. This post gives you six tactics to help execute PPC campaigns as part of an ABM strategy. PPC for ABM) begin.

PPC 131
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

E.g. Message match / headline match from PPC ad to landing page. Use GA Audience for remarketing and targeting. The same audiences you create remarketing campaigns for can be created and used for targeting in GO. You can remarket to them using audiences. Then you can use that same audience for GO targeting.

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Ecommerce Landing Pages: Fewer Distractions, More Conversions

ConversionXL

It uses standard prices based on a user’s IP address and generates an estimate of what they might fetch as a host. Blenders drives traffic to the page with PPC ads and has also integrated the page into support tickets. Everything is built around that, including: Customized information. Notice the “$1,669 per month” calculation?

eCommerce 133
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Top 4 Content Marketing Metrics

Duct Tape Marketing

c) create individual landing pages for any advertising or PPC campaign that directs back to your homepage. New Users are the number of people viewing the site for the first time (or for the first time on their particular IP address) while returning users are returning to view your content again. Users – New and Returning.

Metrics 28
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Step 3: Analyze your audience to build strong connections. ABM is different from inbound marketing in that your target audience hasn’t put their hand up for anything. Tools for IP-targeted ads: MRP ; Terminus. If so, they make it to the next gate, which could be: do they have a marketing operations team? If not, they drop out.

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The 7 Unholy Lies Your Analytics Are Telling You (and How to Discover the Gospel Truth)

ConversionXL

The simplest fix is to set up IP filters to see what your GA data looks like with your computer’s site visits taken out. They’ve also made Paid Search the default channel for any links that are tagged as CPC or PPC, which most of you probably use for your pay-per-click advertising on social media. 302 redirects.