Audience Metrics Portfolio PR 
Steve Blank
SEPTEMBER 5, 2018
Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. Massive liquidity awaited the first movers to the IPO’s, and that’s how they managed their portfolios. Then one day it was over. IPOs dried up.
ConversionXL
MARCH 19, 2020
Use that intelligence to inform product portfolio and investment choices.”. Jocz , you may need to change how you segment your audience: Marketers typically segment according to demographics (“over 40,” say, or “new parent” or “middle income”) or lifestyle (“traditionalist” or “going green”).
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crowdSPRING Blog
MAY 10, 2013
The critical metrics for each stage of your SaaS business | by Lars Lofrgren – [link]. Men and Hard-to-Reach Audiences Are Spending More Time Streaming Digital Video | Adweek – [link]. 15 Beautiful and Awesome Examples of Portfolio Designs | Silky Designs – [link]. 10 Myths about Startups – [link].
Hearpreneur
JULY 20, 2018
As a group, we thought about a play on words and eventually settled on MissHeard, which highlighted our youth audience, and a feeling that I wanted to combat: the feeling that girls often have of being misheard or misunderstood. Ebooks4fashion was a very short name, easy to remember and it works perfectly for my audience.
This is going to be BIG.
JULY 26, 2011
Fab.com (First Round portfolio company) just announced a new round of funding and that they reached 350,000 subscribers. Show that you know how to target, acquire, and profitably build up a subscription customer base, all while tracking the right metrics, and *boom* you're hired. In New York City, that just shouldn't happen.
Cracking the Code
NOVEMBER 13, 2008
A few days ago, Bessemer West Coast SaaS Practice - David Cowan , Byron Deeter and myself, hosted a CFO Dinner for our SaaS portfolio at John Bentleys in Redwood City. Fifteen CFOs participated - about half of them from Bessemer portfolio SaaS companies (Cornerstone On Demand, Intacct. Portfolio. (3). anecdotes. (13).
Occam's Razor
SEPTEMBER 29, 2009
Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. There are a number of wonderful metrics you can use to measure online success of such marketing campaigns.
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