ConversionXL

OCTOBER 9, 2019

For B2B marketing , the primary goal of content, video included, is often lead generation. That’s why, when it comes to B2B video marketing, a great strategy weaves individual videos into a “hub”—a long-term asset that can attract and nurture leads. Your own video-on-demand channel for potential customers to join and stay engaged with.

Lead Generation 110

Lead Generation B2B Video Marketing 110

ConversionXL

OCTOBER 16, 2022

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. Identify the channels where your audience is most active and double-down. 50% of B2B decision-makers use YouTube to research purchases, and 70% of viewers bought from a brand after seeing it on YouTube. Start with the channels you have experience in.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

JULY 14, 2022

As a revenue-driven founder specializing in sales and business development, Melissa has learned how to build companies with very few resources — by automating what she could, outsourcing wherever possible, and inspiring talented people to join her team with shared focus and enthusiasm. We don't, there is no live audio.

Technical Review 84

Technical Review Demand Cofounder Video 84

Duct Tape Marketing

FEBRUARY 2, 2023

That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] The audio destination for business professionals host Jason Bay, dives in with leading sales experts and top performing reps to share actionable tips and strategies to help you land more meetings with your ideal clients.

Community 83

Community Marketing Audience Networking 83

Duct Tape Marketing

DECEMBER 30, 2022

Key Takeaway: Marketing has changed for all types of businesses in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] How do you manage all of those various channels?

Software Review 89

Software Review Marketing Technical Review Michigan 89

Duct Tape Marketing

APRIL 21, 2022

Key Takeaway: Marketing has changed for all types of business in the last few years thanks to new platforms, channels, and technology. 15:16] How do you manage all of the various channels available today like online, live chat, SMS, appointment scheduling, etc.? [18:02] We are a B2B or business to business company. powered by.

Small Business 90

Small Business Software Review Marketing Technical Review 90

Duct Tape Marketing

DECEMBER 15, 2022

It's brought to you by the HubSpot Podcast Network, the audio destination for business professionals. Jason Bay is a leading sales expert and he talks with other leading sales experts to get you the information you need. I think B2B companies in particular have probably been slower to come to this idea.

Community 82

Community Framework Advisory Board Viral 82

Duct Tape Marketing

OCTOBER 26, 2022

Discover the secrets and strategies of how your business can achieve the frictionless sale. Because marketers want another channel that they get folks to listen to you on and email is saturated, right? But if you're doing b2b, you're probably not on a phone doing it. Obviously I wanna be able to reengage you via the SMS channel.

SMS 92

SMS Technical Review Channel Cofounder 92

Duct Tape Marketing

SEPTEMBER 30, 2022

If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. John Jantsch (08:26): If somebody was, you know, just the typical sort of sales kind of questions, like what's the key difference between years and X?

Marketing 75

Marketing Differentiation B2C PR 75

Up and Running

NOVEMBER 30, 2020

If you are yet to start using webinars to drive sales, you are missing out on a huge opportunity to boost your revenue and grow your business. According to the 2017 State of Digital Marketing report , webinars are one of the top drivers of revenue for B2B marketers, coming just second after white papers. Image source: ClickFunnels.

Product 97

Product Audience Social Media Sales 97

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. She is a model for us all!

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Up and Running

MAY 21, 2014

The full audio and slide deck are included above, and the full transcript can be found below: Think Like a Marketer, Sell Like a Superstar. So then my definition of sales is, turning “know, like, and trust” into try, buy, repeat, and refer. How do I close a lead?”

Marketing 72

Marketing Social Media Sales Media 72

Duct Tape Marketing

JUNE 1, 2023

Every year inbound brings together leaders across business, sales, marketing, customer success, operations, and more. So yes, I've done a lot of launches in the B2B and consumer space, so thought I'd write a book, John Jantsch (02:36): Okay, so awesome. That's right. It'll be in Boston from September 5th through the eighth.

Product 60

Product Framework Technical Review Cofounder 60

Duct Tape Marketing

JULY 7, 2022

Jeb is the CEO of Sales Gravy and the author of 14 books including Fanatical Prospecting, Sales EQ, Objections, Virtual Selling, and his brand new book — Selling the Price Increase: The Ultimate B2B Field Guide for Raising Prices Without Losing Customers. 21:12] Where can people find out more about your book and your work?

Customer 87

Customer B2B Framework Sales 87

The Next Web

FEBRUARY 18, 2014

One of the most profitable marketing channels online is email. Social media isn’t a platform to generate sales, but a powerful medium for generating demand for your business. Share links to this content on the social channels with the most relevant audiences for your content. . Offer relevant promotions.

Social Media 148

Social Media Email Media Channel 148

conversionxl.com

FEBRUARY 4, 2014

How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. With explainer videos, visitor’s chose to be on your channel.

Analytics 98

Analytics Software Review Conversion Video 98

ConversionXL

JANUARY 31, 2014

How To Identify Your Target Market & Make More Sales. Is Emotion Necessary To Make More Sales? For Spotify – a streaming music service – it certainly makes sense to incorporate audio/visual elements to flesh out their value proposition. With explainer videos, visitor’s chose to be on your channel.

Analytics 134

Analytics Video Matching Conversion 134

Duct Tape Marketing

JUNE 22, 2021

With half of the world’s population now on social media, it’s rare you’ll find a brand or business not using it to grow an audience, generate leads, and increase sales online. . Social media is just another channel, it is another part of marketing. Just like every other facet of marketing — social media needs a strategy too.

Social Media 95

Social Media Media Curation Audience 95

Reid Hoffman

AUGUST 17, 2021

Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. For example, when Clubhouse built this social audio product, it got a lot of attention. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

Therefore, the relationships around it and the natural products that come out of these things are essentially like sales products or other kinds of things. For example, when Clubhouse built this social audio product, it got a lot of attention. It’s the company that they happen to be working at.”

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

NOVEMBER 11, 2015

The services offered post-sale are not necessarily well-regarded and in the worst case may be considered “nickel and dime” – though that may be changing. But don’t worry it’s a strong sales culture with great salesmanship that may certainly help you out at renewal time.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

Up and Running

MARCH 14, 2017

Therefore, always try to embed lead-capture opportunities in your surveys, interviews, and test sale posts where possible or else create the chance for some kind of follow-up. Popular, for example, is the small text field for comments, suggestions, or even audio memos which usually concludes the survey.

Business Plan 94

Business Plan PPC Lean Campaign 94

Duct Tape Marketing

NOVEMBER 1, 2017

And it worked great for the audio book, too, because then I didn’t have to do the whole thing by myself. And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. Social media, it’s just channels.

Cost 37

Cost Marketing Audience Media 37

Duct Tape Marketing

APRIL 28, 2017

Lead generation & sales. Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Over 90% B2B clients distrust content created by vendors. Brands create video and audio based aids to connect with and get on the good books of their target groups. The result? Crowd-sourced content.

Social Network 50

Social Network Distribution Curation B2B 50

VC Cafe

JUNE 22, 2010

CDI Systems ’ NetIS is the first electronic publishing platform that integrates Digital Rights Management, Web Content Management, information retrieval, SEO and e-commerce tools into a single, seamless platform for the secure delivery and sale of digital content (textual, images, rich media etc’).

Media 145

Media Social Network Flash 145

Duct Tape Marketing

JULY 10, 2019

I think the biggest problem with the traditional sales fun is that it stops when they sign on the bottom line. I mean there’s a tremendous, there are tremendous opportunities beyond the sale. You could do audios. There is a whole world of relationship beyond that. I mean they could be recommending you to their friends.

Social Media 57

Social Media SEO Audience Audio 57

Duct Tape Marketing

MAY 4, 2016

I know, monster list posts are so last year, but I wanted to put together a resource that could be a bit of a guide as you navigate all of the various platforms, networks, and channels available today. Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Duct Tape Marketing

NOVEMBER 24, 2021

Success story features Q & A sessions with successful business leaders, keynote presentations, conversations on sales marketing. And I think, I personally think that's true in B2B. Dr. James Richardson (19:36): I could, if I, if I channel my evolutionary anthropological training, beauty is sex. And I'm not doing that.

Networking 89

Networking Early Stage Distribution Hosting 89

Occam's Razor

JUNE 11, 2014

From B2C to B2B. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). And you are guessing why store sales are down (and because of such a simple fix!). Time to obsess about multi-channel outcomes. Offline sales.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

FEBRUARY 3, 2014

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 149

Analytics Marketing Audience Channel 149

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. turn customer feedback into sales and relationships. SaaS Sales Team Compensation â??

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. No Audio Ads.) A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. I love the social nature of sharing playlists.

Web 164

Web Design Marketing Security 164