ConversionXL

JANUARY 18, 2022

Viral marketing is hard to replicate. Nothing quite beats digital PR. a blog or social media post), audio (e.g., Once you’ve created a system on one channel, experiment and scale with new ones. Repurpose your most successful campaigns to suit new audiences. Encourage sharing by tapping into network effects. animation).

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

MAY 1, 2019

All the important SEO tools that you need for pay traffic, social media, PR and of course, SEO. He is always pushing me on the, “Oh, you need to do this to make your audio better and that to make your audio better.” I’m on a Heil PR-40. People don’t complain about his audio.

Portland 57

Portland Audio Technical Review Video 57

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. And then they come check us out, and then like, Hey, so we have a pretty good viral product led growth experience as well for us internally. It's possible.

Marketing 73

Marketing Differentiation B2C PR 73

Software By Rob

JANUARY 25, 2012

Depending on your market, the ROI can be better any other traffic source you can find (with viral traffic the most common exception). The site was once great; marketed by a high-end NYC PR firm. And if you like audio and want to hear even more about the acquisition, I was interviewed on this very subject for 90 minutes on TechZing.

Acquisition 63

Acquisition Software Review Fresno Algorithm 63

mashable.com

MAY 28, 2010

Mark Suster (GRP Partners VC) nails it in this (audio, summary blog post) clip I borrowed from a recent ThisWeekInVentureCapital (#twivc) episode. I'm working with a PR/Communications gurus who is trying to focus me on a name, that when you hear it, it tells people what it is you are doing. But don't take my word for it.

Naming 94

Naming Technical Review Social Media Startup 94

Startup Lessons Learned

SEPTEMBER 13, 2010

Even worse, entrepreneurs are faced with a constant barrage of vanity metrics from competitors and other companies engaged in PR. Is the company growing because of an amazing viral loop paired with a strong engagement loop? The PR firm helpfully left out that context.) Vanity metrics are generally bigger.

San Francisco 154

San Francisco Metrics Lean PR 154

Startup Lessons Learned

APRIL 7, 2010

What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. Or should you focus on user engagement or virality? What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts.

San Francisco 154

San Francisco Lean Metrics Design 154

Duct Tape Marketing

MARCH 8, 2018

I think it powers advertising, it powers email, it powers social, it powers PR. Is it audio content? It’s like, how do you make an ad viral? We probably should do that, but when you plan content, how do you reconcile the fact that I think content is really what powers just about every channel? Garrett Moon: Yeah.

North Dakota 54

North Dakota Email Campaign Video 54

Startup Lessons Learned

OCTOBER 7, 2008

This is completely analogous to the situation elsewhere on the internet, where launching a new website, product, or service with PR is getting harder and harder. On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. Dont do PR upfront, dont put out a press release. My advice: dont launch big.

San Francisco 68

San Francisco Lean Retention SEM 68

Cracking the Code

JANUARY 10, 2007

You can listen to compressed audio without noticing it a lot, but video is a different game, especially with surging sales of high def. Impact of the recession on SaaS Sales&Marketing pr. Popular Media: the key to viral marketing. New SaaS 13 Index: Welcome to LogMeIn (Nasdaq: LOG. ► 10/04 - 10/11. (2). Software 2.0:

Software Review 48

Software Review Technical Review Video Europe 48

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. The PR Masterclass : How to develop a public relations strategy that works! Ambassador – Online referral program, starts at $200/mo. PRNewswire – Press release distribution service. Further Reading.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Both Sides of the Table

FEBRUARY 12, 2017

I began asking around who the smartest people in the online media industry were and two names came up again and again — Jonah Peretti (social & viral content) and Ze Frank (social video). I asked Jonah in my interview how he became this viral guru. He thinks the very nature of video is changing. Video is the new HTML.”

Media 210

Media Los Angeles Russia Viral 210