Australia Lean Marketing PR 
Startup Lessons Learned
MARCH 13, 2009
Announce a new product, start its PR campaign, and engage in buzz marketing activities. Marketing launch) Make a new product available to customers in the general public. This is the usual reason given for a marketing launch, but for most early stage startups, its a failure. First off, what does it mean to launch?
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. All three probably make attempts at world-of-mouth marketing - its just that for Viral, its life-or-death. The Lean Startup Intensive is tomorrow at Web 2.0.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Startup Lessons Learned
NOVEMBER 8, 2008
But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. a roadmap for how to get to Product/Market Fit." Theory of market types.
Startup Lessons Learned
JANUARY 30, 2009
Launch with a PR blitz, including mentions in major mainstream publications. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy. The Lean Startup Intensive is tomorrow at Web 2.0. Conduct constant focus groups and usability tests. We can capitalize on new customers.
Startup Lessons Learned
OCTOBER 4, 2008
Maybe youd like to start with The lean startup , How to listen to customers , or What does a startup CTO actually do? ) Thanks to Suns amazing PR blitz, there was tremendous demand for experts on Java, and I did my best to convince people that I was one of that mythical breed. Ive founded and self-funded a (lean) startup on my own.
Startup Lessons Learned
FEBRUARY 22, 2010
Engineers are offenders in this category too, but so is any gender-segregated activity, like an all-female PR or marketing team. I already advocate cross-functional teams as part of the lean startup methodology. I already advocate cross-functional teams as part of the lean startup methodology.
Startup Lessons Learned
APRIL 7, 2010
Lessons Learned by Eric Ries Wednesday, April 7, 2010 Learning is better than optimization (the local maximum problem) Lean startups don’t optimize. Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. That’s the local maximum.
Expert insights. Personalized for you.
168 
Let's personalize your content