avinash best-web-analytics-tools-quantitative-qualitative 
ConversionXL
JUNE 8, 2017
Is it a lack of interest or a lack of the right tools? The first step is to stop viewing personalization as a set of tactics or worse, as a set of features provided by the tool du jour. Do both quantitative and qualitative research. Quantitative research tells you the what and where ( Image Source ). Image Source.
Occam's Razor
NOVEMBER 13, 2009
I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. Here's why I think you'll love it: Chapter 1 The Bold New World of Web Analytics 2.0.
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Occam's Razor
AUGUST 22, 2011
Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? Qualitative Analysis: "What's Voice of Customer?
Occam's Razor
JUNE 8, 2006
I am often asked what we look for when we hire Web Analysts or what quality do good Analysts possess or how to measure if a resource that already exists is optimal or how to mentor / motivate / guide our more junior Analysts to propel them to become great Analysts. While each tool is the same in our field, each tool is really different.
Occam's Razor
NOVEMBER 1, 2006
Web Analytics usually simply helps us understand the “What” Clickstream data typically does not tell us why something happened. Since many of us in the Web Analytics community don’t have optimal awareness of this methodology we’ll go into some detail about how lab usability tests are conducted.
Occam's Razor
FEBRUARY 7, 2011
Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? For help with identifying opportunities and how to do business analysis please see this post: The Beginner's Guide to Advanced Web Data Analysis. Let's go! Paid Search.
Occam's Razor
AUGUST 13, 2012
A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Yehoshua Coren: Best ways to measure user behavior in a multi-touch, multi-device digital world. They also reveal things that starting to become scary (Privacy!
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