Occam's Razor

APRIL 21, 2014

For some answers, What is Avinash's typical day like? Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Why is it so incredibly difficult to make people understand that last click attribution model is just idiot?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 9, 2016

Gain Attribution Modeling Savvy. You can also search for other stuff, like custom reports or attribution models. Gain Attribution Modeling Savvy. Yet, many don't have access to a well set-up account to build attribution modeling savvy and take their company's analytics the year 2013.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. This recommendation also valuable for companies that have very unique business models, or face other unusual circumstances (geographic, size, amount of innovation, and many others). See Page 269. :). So how can you use your own data?

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

DECEMBER 9, 2013

Definitely do not start Tweeting or embarrassing your brand on Facebook (we'll do that in a bit). From step five on you were likely already delivering some multi-channel value for your company. It is a part of multi-channel analytics chapter. Definitely not in step one. Don't do paid search.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

FEBRUARY 7, 2011

Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? I see this: KW: "Avinash is a awesome" Visits: 2 KW: "Avinash is not awesome" Visits: 0. By doing multichannel analytics! Your problem is the primary key. I open GA's keyword report. Paid Search. Organic Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

APRIL 2, 2012

Multi-Channel Attribution is a red hot topic in our industry, and yet it is so poorly understood. And as if that was not enough, :), I'll close the post with my thoughts on digital marketing attribution models. Multi-Channel Attribution. This is going to be a lot of fun.

Channel 152

Channel Analytics Framework Advertising 152

Occam's Razor

JUNE 11, 2014

We definitely stink less in most cases. From simple and effective personalization on your owned channels (your site) to deep and profoundly impactful engagement on your rent channels (YouTube). Responsive design is not the right way to go, but you will definitely suck-less.]. Time to obsess about multi-channel outcomes.

Design 150

Design Software Review Technical Review Mobile 150

Occam's Razor

SEPTEMBER 21, 2015

We send out our multi-tab spreadsheets, our best Google Analytics custom reports , our great dashboards full of data , and more to the tactical layer of data clients. First, someone worked really hard on this and created a really nice model for a smarter decision to be made for 2014. In fact 86.4% It is really 88%. : ). Conversation.

Stock 60

Stock Conversion Matching Audience 60

Occam's Razor

MARCH 25, 2014

If you get the think , you can definitely go out and create your own list of the critical few. One good way to accomplish that is to ensure you have an optimal org design , and that your Digital Marketing and Measurement Model exemplifies this balance. Your primary owned channel is your website, mobile or desktop. Everything.

Metrics 155

Metrics Marketing Analytics Channel 155

Occam's Razor

MAY 19, 2014

You definitely want a lot of Visits. And you know the moment those words are uttered you are dealing with a video/effort that is most definitely never going to become "viral." By channel] Conversions - Assisted Conversions. Essentially, how often did that channel help with a future conversion? See the magic?

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

NOVEMBER 18, 2014

Short story #2: Predictive Modeling, Quantifying Cost of Inaction. Short story #4: Multi-dimensional Slicing and Dicing! At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). You can definitely have two different tables with this data. Let's look at some more.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

OCTOBER 19, 2010

Given the definition above, I am a firm believer in Multiplicity. By default they only work with JavaScript tags (Percent Mobile will also capture behavior on non JavaScript enabled phones) and even then their databases of phone attributes and carrier attributes are quite poor. Second Bit Of Context. Multiplicity.

Analytics 135

Analytics Web Non-Compete Campaign 135