avinash multi-channel-attribution-modeling-good-bad-ugly-models 
Occam's Razor
JULY 5, 2021
This is a very good thing under all circumstances, but particularly beneficial in times when most companies are not doing so well financially. AKA: Attribution! Two of the holiest of holy grails in Marketing: Attribution, Incrementality. We are doing attribution analysis. Attribution ? You did not just say that.
Occam's Razor
APRIL 15, 2019
If you are in the data business – my bread, butter and tofu – you often carry the burden of being the bearer of bad news. A decade ago, data people delivered a lot less bad news because so little could be measured with any degree of confidence. It is that we are able to analyze and identify bad performance with greater accuracy.
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Occam's Razor
OCTOBER 21, 2013
I've gone through the five stages in the Kubler-Ross model. While not provided is not an optimal scenario, you'll see that things are not as bad as initial impressions might indicate, yes there are new challenges, but we also have some alternative solutions, and realize that the SEO industry is not done innovating.
Occam's Razor
AUGUST 12, 2013
than multi-channel attribution modeling. By the time you are done with this post you'll have complete knowledge of what's ugly and bad when it comes to attribution modeling. You'll know how to use the good model, even if it is far from perfect. Grab a Red Bull.
Occam's Razor
APRIL 13, 2015
Assisted Conversions: Smarter Marketing Impact Attribution. I love attribution! I love my posts on attribution! :) I want to know where these reports get traffic from and if they are generating money for me. As are all the attribution analyses that we do (more on this later in this post). I adore it. Correction.
Occam's Razor
OCTOBER 14, 2014
See step four in the process for creating your Digital Marketing and Measurement Model.]. And, if you've met any boss, at any company, in any country, then you'll never go a few days without them asking for benchmarks (turns out they are also very interested in knowing if the performance they are seeing is good or bad).
Occam's Razor
OCTOBER 24, 2016
Digital Attribution's Ladder of Awesomeness. Wait, Wait, What the Heck is Attribution? Digital Attribution's Ladder: Step Details. Step 4: Standard Attribution Models. Step 5: Custom Attribution Modeling. Step 6: Data-driven Attribution Modeling. Step 7: Pan-Existence Modeling.
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