B2B B2C Customer Development Engineer 
Startup Lessons Learned
JULY 5, 2010
I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. Four Steps primarily centers its stories and case studies on B2B hardware and software startups.
A Smart Bear: Startups and Marketing for Geeks
NOVEMBER 5, 2014
It’s often said that you shouldn’t talk about price during customer development interviews. This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo Also this is almost exclusively B2B unless it’s something “luxury.”
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Steve Blank
MAY 29, 2011
Max entered Stanford in the fall of 2010 as a freshman, took as many of the engineering entrepreneurship classes as he could and independent study with me. (He B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. I was feeling pretty old.
David Teten
SEPTEMBER 23, 2017
My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.
Seeing Both Sides
JULY 11, 2013
Before this occurs, the sales process is a craft or an art - custom-made by the founder or evangelist sales VP. You dive deep into a customer development process, working closely with a few customers who feed you requirements and are willing to trial an imperfect product that is evolving quickly. 1) Enterprise Sales.
Startup Lessons Learned
MAY 14, 2009
Through case studies, exercises, and discussions, Eric Ries will guide entrepreneurs of all stripes through the key areas that determine success for startups: product, engineering, QA, marketing, and business strategy. We attempted to use Waterfall and market ourselves as B2C. We changed our model to B2B and adopted Agile around 2002.
Steve Blank
NOVEMBER 4, 2021
Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.
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