The Startup Magazine

JULY 29, 2021

The SaaS startup out of Sweden was named one of Fast Company’s Most Innovative Companies last year and has recently been getting a lot of buzz from music publications, including Billboard , for its pioneering work in the B2B music streaming space. Ola Sars, Founder and CEO of Soundtrack Your Brand.

Founder 158

Founder B2C B2B Audio 158

The Startup Magazine

JANUARY 22, 2024

In today’s competitive business landscape, differentiating your brand and amplifying your message requires more than just a great product or service. Whether it’s launching a new product, navigating a crisis, or building long-term brand awareness, a public relations team brings a wealth of expertise to the table.

PR 135

PR Public Relations Reputation B2C 135

Hearpreneur

JULY 13, 2022

No one wants their hard work to go down in the name of a shoddy investment. Sustainable products and services are slowly coming into the spotlight and they’re all set to take center stage. Digital transactions are now moving beyond B2C transactions & venturing into B2B, P2P, cross-border remittances, & more.

Artificial Inteligence 122

Artificial Inteligence Technical Review Entrepreneur Software Review 122

Steve Blank

MAY 29, 2011

Your name has come up a lot in that regard. more likely to successfully scale with sales driven startups than with product centric startups. more likely to successfully scale with product-centric startups with no network effects than with product-centric startups that have network effects. It was signed Max Marmer.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

Duct Tape Marketing

MAY 2, 2024

So what that means is your customers are searching for your product or service, but they don't actually click anywhere, including clicking to your website. And that looks different for a B2C journey versus a B2B journey. So those types of search engines have a lot of implications when people start using them. powered by

SEO 70

SEO Search Generative AI Engineer 70

YoungUpstarts

OCTOBER 27, 2020

As its name implies, engagement marketing, also called experiential or event marketing, uses well-thought, resourceful methods to engage with targeted audiences. Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

OCTOBER 21, 2012

Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. Sender name. Sender Name: Another important aspect to test in your email campaigns is the sender name. A deep link in your website such as a product or features page. Day of the week to send.

Campaign 111

Campaign Email Clickthrough Sales 111

Women Entrepreneurs Can

APRIL 5, 2019

In case you are wondering, this is huge, and B2B marketers are investing 20-30% of their budgets on event marketing each year. For example, if you are looking to bring more awareness to your advanced technologies, host an unveiling of your new product or service. Choose The Best Event To Highlight Your Product or Service.

Small Business 40

Small Business Marketing Social Media Hosting 40

Duct Tape Marketing

DECEMBER 15, 2022

Questions I ask Liz Lathan: [1:11] I read one of your recent LinkedIn posts and you said that community-first companies are growing 30% faster than product-first companies – what is a community-first company in your definition? [6:53] I think B2B companies in particular have probably been slower to come to this idea.

Community 81

Community Framework Advisory Board Viral 81

ConversionXL

MARCH 18, 2019

In a world of fake news and fake reviews—only 37% of B2B buyers trust vendors—genuine customer success stories are precious assets. Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). This is a missed opportunity. Many buyers rely on social proof.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 105

B2B Business Model B2C Agile 105

Duct Tape Marketing

SEPTEMBER 30, 2022

2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:48] Is that a product or is that just part of your own marketing? And it's built into the actual design of the product. 2:48] Has design been a key differentiator for Typeform? [3:23]

Marketing 74

Marketing Differentiation B2C PR 74

The Startup Magazine

JUNE 26, 2018

A name is a label by which animate or inanimate things are called or referenced. When we think about names, pictures or qualities are evoked from the good to the grotesque. Therefore a good business name and slogan are key. Your business name is as important as a good business tax regimen. So, WHAT’S IN A BUSINESS NAME?

Naming 74

Naming eCommerce Startup Database 74

OnlyOnce

OCTOBER 31, 2013

Look for VC portfolios that have a lot of “like” companies (B2B, B2C, media, tech, etc.). A distant third price is the VC who gives you two names and ask for time to prep them ahead of time. The quality of your VC isn’t more important than the quality of your product or your team, but it’s right up there.

Valuation 133

Valuation Term Sheet B2C Security 133

ConversionXL

AUGUST 21, 2019

Most B2B leads don’t become customers. Additionally, most B2B marketers aren’t nurturing lead-magnet downloaders properly. I downloaded 25+ B2B lead magnets and discovered an array of shortcomings: Sending one or no follow-up emails, even when I opted-in to learn more. Watch a product demo. Your product may be expensive.

B2B 131

B2B Technical Review Email Sales 131

Austin Startup

OCTOBER 15, 2017

In the torrent of real and fake news, what’s his competitive edge other than name recognition? If you deliver exactly the same results at the same net cost to the customer via a SaaS product, you may get a tech multiple 10X higher. When the ultimate consumers of a product are not the ones paying for it, chaos eventually reigns.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Also, cohort behavior often reflects the use of the product over time. For replenishable products, if most people place their next order on the fifth week, that’s when they run out of it. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Technical Review 100

ConversionXL

MAY 22, 2017

How their product leaders and CMOs embrace the change adjusting product/marketing strategies based on new technologies. In AI implications on Marketing and Analytics , I placed my considerations explaining how and why Artificial Intelligence (AI) will shape the next generation of Analytics and Marketing SaaS products.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

YoungUpstarts

DECEMBER 18, 2017

These are connected with a mathematical algorithm that verifies the authenticity of the signature so that an electronic submission is as authentic as signing your name to a piece of paper in person. Digital signatures are acceptable in nearly any form where you would originally sign your name. How Are Digital Signatures Collected?

District of Columbia 113

District of Columbia Algorithm B2C Architecture 113

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 133

Metrics B2C B2B Channel 133

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. And it wasn't just like, you know, was the product or service, great. 88% of 'em said the experience they provide is as important as the products and services they sell. Is the product and service good? Is the price fair?

Employee 75

Employee Technical Review Advisory Board Sales 75

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Purchase: the customer buys your product. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

JANUARY 9, 2017

Even if your product or service will be solving an important problem, it often takes time and money to build and test a working prototype. Depending on the type of business, this includes everything from legal, machinery, equipment, inventory, overhead, and domain name, to web services. Learn About Licenses. Keep Detailed Records.

Burn Rate 100

Burn Rate B2C Finance Later Stage 100

Austin Startup

JULY 12, 2010

GetSatisfaction still hosts u nofficial customer communities , and links to them prominently on their website with designations like “37Signals is not yet committed to open coversation about its products and services. There’s no doubt that Flickr doesn’t own my photos, and Evernote doesn’t own my product sketches and business card scans.

Customer 80

Customer Harvest B2C Technical Review 80

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). B2B websites often have to explain a lot to get buyers to convert. That’s an important distinction. Jakob Nielsen.

B2B 73

B2B Design Matching Search 73

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 100

Metrics B2C B2B Channel 100

YoungUpstarts

FEBRUARY 23, 2015

Messages must also be differentiated between Business to Consumer (B2C) and Business to Business (B2B) customers: B2C messages are driven by offers that communicate a sense of well-being, convenience, security, productivity/increased significance, exclusivity, continuity, positive social sharing or possibility.

Social Media 100

Social Media Campaign SEO B2C 100

Duct Tape Marketing

JANUARY 7, 2020

Some business owners have written off the concept of paid search because they’re not a retailer or B2C. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. But it’s equally true for existing customers!

Search 71

Search PPC Kansas City B2C 71

VC Cafe

JANUARY 5, 2023

Storytelling is a powerful tool for any brand, and it’s especially important for consumer products. When a company can effectively communicate the values and mission behind its product, it can form a strong emotional connection with its customers. Consumer products like Dollar Shave Club are naturally good at this.

Generative AI 103

Generative AI Security B2B Video 103

David Teten

SEPTEMBER 23, 2017

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. It seamlessly creates a deal folder (company name) in our Google Drive, and notifies us that a new deal has entered the pipeline via Slack.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Duct Tape Marketing

MAY 24, 2023

He has a history of success in the B2B SaaS, software, healthcare, fintech, human resources, consulting, and employee benefits technology industries. 04:59] What platforms should B2B focus on? [09:29] So for b2b, you know, what platforms I should say, should generically say they should be focused on? This is John Jantsch.

Social Media 78

Social Media Media B2B B2C 78

Duct Tape Marketing

NOVEMBER 23, 2016

Often, this is a product of the “quantity drives quality” line of reasoning – the higher the volume of leads generated, the more likely it is that some of them will be “good.” How Lead Scoring Increases Marketing ROI & Sales Productivity. focusing your sales team’s time and effort on those leads that are qualified.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

Duct Tape Marketing

MAY 22, 2019

So for example, a B2B national company that sells say like software as opposed to a B2C local company that does I don’t know, basement waterproofing. Yeah, the B2B software company I would 100% focus on creating content that your customers, around keywords that your customers search for. Brian Dean: Plenty.

SEO 59

SEO Kansas City Kansas Missouri 59

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 48

B2B Web Design B2C 48

Duct Tape Marketing

APRIL 28, 2015

No category of business is immune – B2B, B2C, large ticket services and low dollar commodities are sourced this way today. Creating content, however, does not mean writing more about your products and services. You knew I was going to tell you to create more content didn’t you. Take a NAP.

Search 28

Search Technical Review Software Review Engineer 28

The Next Web

JANUARY 13, 2014

The app’s growth presents an ongoing opportunity for both B2B and B2C businesses looking to increase visibility among existing and potential customers. Visit the explore tab on Instagram and search hashtags related to your brand name and service offerings for the users posting the best quality photos and videos about your company.

Campaign 147

Campaign Social Media B2C Metrics 147