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8 B2B Link-Building Strategies That Never Go Out of Style

ConversionXL

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets.

B2B 142
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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. We will look at many different examples. Awesome right?

Design 150
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My Thoughts on the Current Market: on 20-Minute VC

Both Sides of the Table

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). A “true crime” video game. Burn through your cash quickly at your peril.

Marketing 263
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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Neither should video. Tips: Build your own device lab and keep it well-stocked. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer?

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Virtual Stock Exchange. Stock Quotes. based companies initially funded by venture capital between 2006 and 2011, 84% now are closely held and operating independently, 11% were acquired or made initial public offerings of stock and 4% went out of business, according to Dow Jones VentureSource. Most Popular Video Feed.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Skype and Zoom are useful for video/audio conferences.

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Is Social Proof Really That Important?

ConversionXL

Use this if you’re marketing B2B software, agency services, etc. Whether it’s in video or written form, they’ve helped increase the conversion rate of my clients’ landing pages in every case. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B.