Both Sides of the Table

APRIL 21, 2020

Topics we covered: B2B Companies You haven’t seen the full extent to how the correction is going to affect you. When the dust settles from the initial joblessness and people have lost savings, don’t immediately find new jobs and this weighs on the stock markets, people will inevitably cut personal spending. A “true crime” video game.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

ReadWriteStart

APRIL 18, 2018

Tech stocks blew expectations out of the water in 2017, outpacing the S&P 500 by 21 percentage points. While 2017 certainly marked an exceptional year for tech stocks, it was also a harbinger of things to come. This trend continued with Amazon’s recent decision to buy smart security doorbell business Ring for $1.1

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. A video of you dancing around the office, for example, might go down a storm on TikTok, but it’s unlikely to perform as well on LinkedIn. 90% of all TikTok users access the app daily, with 68% watching other people’s videos. video length, character limits, etc.)

Audience 122

Audience Technical Review Social Media Campaign 122

Growthink Blog

JUNE 14, 2017

The end result is gross margins of 40%+, well above competitors in its category, and a stock up more than 300% in the past 10 years (50%+ above the S&P for this same period). The Grainger Everyday Heroes video series show us exactly how to do this.

Disintermediation 59

Disintermediation Business Model B2B Revenue 59

crowdSPRING Blog

MAY 1, 2013

Examples of inbound marketing include blogs, podcasts, ebooks, newsletters, whitepapers, and videos. Although opinions about traditional marketing vary, a large number of marketers, especially in the B2B (business to business) space don’t believe that traditional marketing is effective. Tradeshows.

Small Business 107

Small Business Marketing Affiliate PPC 107

Duct Tape Marketing

APRIL 17, 2024

Prior to starting MarketMuse in 2015, Jeff was a marketing consultant in Atlanta and led the Traffic, Search and Engagement team for seven years at TechTarget, a leader in B2B technology publishing and lead generation. So from contrast that if I ask my phone, what stocks should I pick tomorrow? AI can't do that. It can just not this.

Artificial Inteligence 73

Artificial Inteligence ChatGPT Differentiation Technical Review 73

ConversionXL

JUNE 23, 2019

Avoid cheesy stock photos. Many companies (not just B2B) don’t reveal their prices, and make people get in touch instead. Video testimonials are the best. If you have a real office with real people and stuff inside, I’ll believe you more. Visible return and refund policies. Show prices. Case studies of your work.

Reputation 132

Reputation Caching Design Community 132

Occam's Razor

MAY 2, 2017

B2B / Enterprise Sales: Salesforce. I absolutely hate how not data driven most B2B selling is. Mobile is massively undervalued by most B2B companies (including SF), hence the acquisition emphasis there. For a B2B company there are so many things we can measure. Stock Photography: Shutterstock.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Video: What is SEO? Some stock images used under license from Shutterstock. What Is SEL PRO? PRO Library. PRO How To. PRO Guides. Search Week Newsletter. Search Month Newsletter. News & Features. SearchCap Daily Newsletter. All Columns. All Things SEO. Enterprise SEM. Enterprise SEO. Local Search.

SEO 54

SEO SEM Social Media Search 54

Hearpreneur

JULY 28, 2019

Thanks to Jacob Landis-Eigsti, Jacob LE Video Production ! #3- There are ways you can host presentations, do video conferencing, group chats and more. It has the potential to facilitate online B2B transactions in an unprecedented way and open the door to the mainstream adoption of blockchain. 3- Bitcoin. Photo Credit: George B.

Technical Review 50

Technical Review Technology Artificial Inteligence Entrepreneur 50

ConversionXL

JANUARY 29, 2014

The article also goes on to state that, online video review site EXPO found that customer reviews are 12 times more trusted than descriptions that come from manufacturers. Add Video For Even More Credibility. A split test was conducted by Unbounce to ascertain the effects of video testimonials. image source. So don’t be shy.

Software Review 126

Software Review Stock Video Advertising 126

ConversionXL

SEPTEMBER 13, 2012

Avoid stock photos. Avoid cheesy stock photos. Many companies (and not just B2B) don’t reveal their prices, and make people get in touch instead. Video testimonials are the best. If you have a real office with real people and stuff inside, I’ll believe you more. Visible return and refund policies. Show prices.

Reputation 133

Reputation Caching Stock Design 133

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Skype and Zoom are useful for video/audio conferences.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

conversionxl.com

FEBRUARY 4, 2014

Only after you’ve picked the mood of the page do you look at things like colors, fonts, photography & video. I always strongly recommending working with a professional to create any visual elements, and stay away from stock photos if you’ve got the budget. Step 7 – Should We Create an Explainer Video? image source.

Analytics 98

Analytics Software Review Conversion Video 98

Occam's Razor

JUNE 11, 2014

From B2C to B2B. In addition to Newest First or Ratings High to Low, you also see other lovely and helpful things like Photo Reviews First, Video Reviews First, Length Long to Short etc. Hover over the desired length, it shows the waist sizes in stock. Furthermore pimpy videos don't work. From bras to dresses.

Design 150

Design Software Review Technical Review Mobile 150

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. Quizzes, surveys , calculators, interactive videos, and games are all examples of linkable assets. Myriad sites use ugly stock photos.

B2B 142

B2B Social Media Email Campaign 142

Occam's Razor

FEBRUARY 3, 2014

One more thing to ponder… One hundred hours of video is uploaded into YouTube every single minute, as of May 2013. I don't have cat videos. (I'll And three videos on YouTube. You don't have to have any videos on YouTube. As of March 2013, one billion, (B!), hours of YouTube every month.

Analytics 149

Analytics Marketing Audience Channel 149

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Sector #2: Mobile Video Consumption.

Search 120

Search B2B Artificial Inteligence Semantic 120

View from Seed

OCTOBER 7, 2015

Sector: B2B On-Demand. B2B on-demand is the perfect combination between two of our existing portfolio strengths: The fact that half of our investments are business-focused startups, and our expertise with consumer on-demand services like Paintzen , TaskRabbit , and Scratch. Sector #2: Mobile Video Consumption.

Search 120

Search B2B Artificial Inteligence Semantic 120

Duct Tape Marketing

JULY 10, 2019

But when you encounter potential customer and you say, “Please feel free to go to my website,” and they are seeing that quality content, that’s going to up your stock. But really you could do videos. And then later on, if you want to add video, podcasting, if you want to get fancier, you have that opportunity.

Social Media 56

Social Media SEO Audience Audio 56

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. Shows me again if the product is in stock. Or maybe you expect to see videos of farmers picking their produce or interviews to underline that Ragu is not a nameless, soulless corporate giant. Plus: No videos. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Duct Tape Marketing

APRIL 7, 2022

So your Figma, your stock footage, library, you know, your tools for managing ads and things of that nature. It includes training videos, spreadsheet, templates, checklists, cheat sheets, with all these benchmarks. And generally you want to be aiming for 60% or higher delivery margins. Marcel Petitpas (06:48): Yeah.

Cofounder 75

Cofounder Hosting Networking Software Review 75

online.wsj.com

SEPTEMBER 23, 2012

Virtual Stock Exchange. Stock Quotes. based companies initially funded by venture capital between 2006 and 2011, 84% now are closely held and operating independently, 11% were acquired or made initial public offerings of stock and 4% went out of business, according to Dow Jones VentureSource. Most Popular Video Feed.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

ConversionXL

APRIL 14, 2016

This gave visitors a simple choice of options: In an effort to highlight their multiplicity of product offerings and increase conversions, Sticker Mule created a variant of their original homepage and added all 18 of their products in addition to the usual header navigation, initial CTA, and a video at the bottom of the page: The results?

Conversion 48

Conversion Technical Review Audience PPC 48

ConversionXL

MARCH 21, 2017

This article is about how to build influencer marketing campaigns, not how to become an influencer, but I thought it would be illuminating to share this video by Bloomberg on a journalist’s attempt to become an Instagram influencer: Apparently it’s pretty hard work. One of the bloggers uploaded a video on YouTube and it did 125,000 views.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

OCTOBER 14, 2015

They weren’t rosy and positive as most brand videos are, but they were certainly high-valence. During the same period that the campaign occurred, BMW sales increased 12% – the video went viral. That’s the goal of most landing pages (especially B2B). Then there’s the famous “United Breaks Guitars” video.

Viral 48

Viral Semantic Campaign Framework 48

Mike Michalowicz

MARCH 24, 2013

Think B2B as well. Making it a habit to save some, spend some and invest some of their money is a great way to get them thinking of different ways to grow their income – whether through buying and selling on Ebay, investing in high-yield stock or using the money to buy inventory and supplies for business endeavors. #21

Entrepreneur 167

Entrepreneur Seed Money Social Media Sales 167

Occam's Razor

NOVEMBER 15, 2010

Go to the B2B dancing monkey video (what!). That report is particularly apt for sites that are organized in clean directory structures (like /products, /videos, /demos, /blog, /whatever else). Are videos really valuable? what new products you could sell / stock / invent!). See how it looks. Go to the product pages.

Web 139

Web Analytics eCommerce Campaign 139

ConversionXL

APRIL 12, 2017

Videos of the 20+ talks will be available to CXL Institute subscribers in about a month.). Neither should video. Tips: Build your own device lab and keep it well-stocked. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer?

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

JULY 6, 2021

for B2B specifically. 72% of the Fortune 1000 are B2B companies. If you get your LinkedIn ad strategy right, you’ll be exposed to a top-tier B2B focused audience. Although video ads are visual and break up the traditional feed, users are less likely to click on videos. Carousel ads. Spotlight or dynamic ads.

Campaign 129

Campaign Audience Advertising Conversion 129

ConversionXL

AUGUST 5, 2015

Use this if you’re marketing B2B software, agency services, etc. Whether it’s in video or written form, they’ve helped increase the conversion rate of my clients’ landing pages in every case. This type of social proof is most effective for B2C products and services, but that doesn’t mean it never works for B2B.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

Duct Tape Marketing

MAY 23, 2017

And I know the first thing people are going to say is that of course I’m not worried about losing because the stock market is basically funding their growth, they’re not profitable blah blah and I hear that all the time. Bryan: That’s it and it sets expectations for B2C and B2B right and [00:23:11] at this point as well. [00:23:13]

Tampa 35

Tampa Florida Customer Audio 35

YoungUpstarts

JUNE 13, 2012

The only way it will grow is to leave the home, hence mobile video; and. · The iPad will replace the PC for over 90% of the population. He points out: · Burberry’s stock price has risen 400% since they got their social media act together; · Content powers connections.

Singapore 185

Singapore Asia Vietnam Thailand 185

alexpoole.info

AUGUST 14, 2012

When I was new to the marketing and advertising B2B world in the 70′s & 80′s, I recall reading an Adweek article that reported research that claimed increased readability, meaning comprehension, and reader attentiveness for serif vs. non-serif fonts. Videos (9). I think I’ll stay glued to this forum for awhile.

Technical Review 85

Technical Review Software Review Design Web 85

ConversionXL

APRIL 20, 2016

When writing copy for a landing page, especially for a B2B site, do you write in plain language that everyone can understand or do you use technical jargon? Basically, jargon is like the cheesy stock photo of the copywriting world. Even in B2B copy, you’re still addressing human beings.

B2B 48

B2B Audience North America Boston 48

steveblank.com

JULY 8, 2011

This video should be the gold standard in explaining contract terms. – Mike [link] Reply Jeff Skinner , on May 24, 2010 at 9:28 am said: Steve, you don’t know me though I use your ‘Customer Development process’ video in my classes (Entrepreneurship at London Business School).

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Visual content to support copy including shareable photos, videos, charts, and infographics.

Demand 47

Demand B2B Curation SEO 47