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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

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Account-Based Marketing Software & Tools

ConversionXL

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Show ads based on IP address.

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

Founders overestimate the value of IP before product market fit by 255%. . B2C vs. B2B is not a meaningful segmentation of Internet startups anymore because the Internet has changed the rules of business. Download the full Startup Genome report here. Filed under: Customer Development , Teaching , Venture Capital.

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CXL Live 2017 Recap: Optimization & Growth Insights from 20+ Experts

ConversionXL

Finally, day three covered all things customer success and growth. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Combine qualitative usability research and quantitative custom metrics (not metrics that come out of the box). See you next year.

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How to Setup Google Analytics and Segment Your Data

ConversionXL

Every View in Google Analytics has its own Goals and Filters, which are what make customization possible. You might consider filtering out internal IP addresses, for example. You could also use conditional segments to identify potential customers. If the answer is no and you’re a B2B SaaS company, that might be a problem.

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6 PPC Tactics for Account-Based Marketing Campaigns

ConversionXL

Content for paid advertising campaigns—ad copy, images, landing pages, downloadables, etc.—is The key is to customize content for specific targets and channels (e.g. Create industry-specific (rather than company-specific) downloadables that can be lightly redesigned for multiple targets. Customer Match In Google Ads.

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