Remove B2B Remove Developer Remove Europe Remove PR
article thumbnail

15 Entrepreneurs Explain How They Came Up With Their Business Name

Hearpreneur

I had actually developed the logo in 1999 and it is now on the back of my entire product line. The bonus of naming the company Redhead Marketing & PR is that when I am meeting a potential client for the first time in a coffee shop or wherever, they are always able to spot me because of my company name and hair color.

Naming 48
article thumbnail

The Trouble With Non-tech Cofounders | TechCrunch

techcrunch.com

Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want. Part of the problem when you know nothing about the tech is that you think you just need “a web developer”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cracking The Code: Happy New Year 2008!

Cracking the Code

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Europe Consumer. (1). In search of Europe's next tech stars. Online marketing changed it.

article thumbnail

Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60
article thumbnail

How Much Does Content Marketing Cost?

Brandanew

This may mean that while the products are ready, you may still be beginning to develop branding around it, and may not have a brand strategy in place. With a European client, we achieved a cost per lead of 7 Euros which was much lower than their normal $80 Euros per lead for B2B and thus exceptionally successful.

Cost 100
article thumbnail

Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

In recognition of these dynamics, many of the early SaaS leaders have started to focus their business development effort on business services channels, i.e., partners that provide technology enabled or managed services to the same customer segment and can enrich their offering by adding a SaaS application. Philippe Botteri.

article thumbnail

Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. Lighthouse – Issue Tracking Tool.