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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

How to Master PPC Targeting and Choose the Right Ad Platform. Here are some resources if you’d like to learn more about SEO: Customer Acquisition Master Course (includes PPC). For certain businesses, though – usually B2B with a high enough price tag and lifetime value – sales is a must. Image Source.

Channel 118
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SEO Is An Integral Marketing Channel

Duct Tape Marketing

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28
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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136
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Two Amazing Bar Charts: % Content Consumption, % Share of Search

Occam's Razor

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135
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Twitter Link Roundup #188 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Mobile traction is getting harder, not easier. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. The Secret To Building Great Startup Teams That Do Amazing Things – [link].

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Recently the single biggest reason for a spike in Direct traffic is the massive increase in use of mobile applications by all of us. Career / Self-Development Questions.

Analytics 131