The Equity Kicker

FEBRUARY 6, 2012

Coverage in the quality press can be featured in sales and marketing materials and does a lot for the credibility of B2B companies. The traffic is just about all organic (there is very little PPC) so the increase can all be attributed to the activity described above.

Leadership 117

Leadership Marketing PR Social Media 117

Duct Tape Marketing

FEBRUARY 22, 2016

But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 71% of B2B researchers start their research with a generic search engine search. 42% of B2B researchers use a mobile device during the B2B purchasing process.

SEO 28

SEO Channel Kansas City Kansas 28

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Mobile Search. For anyone with any PPC in their background, I’d expect some discussion around Quality Scores and landing page optimization testing. Search, Social and Mobile: What Travel Marketers Must Know - June 26, 2012. Search Month Newsletter. News & Features. SearchCap Daily Newsletter.

SEO 54

SEO SEM Social Media Search 54

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. via B2B Marketing Alliance ].

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

JULY 22, 2013

For example, they don't account for a smart company's ability to form relationships at scale via mobile, social platforms with past, current, and, most importantly, future customers. One of their three key areas of innovation and focus is Mobile. But Walgreens does have a mobile app. Everything you might expect.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). PPC – 29.88%. For example, the offer can’t be promoted via email or PPC. Mobile App. According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source. Email Marketing.

Affiliate 48

Affiliate Programming Marketing PPC 48

YoungUpstarts

DECEMBER 28, 2015

If it’s in your budget, online outbound marketing tactics like promoted posts and PPC are actually great supplements to those more effective inbound marketing efforts. This makes even more sense given Facebook’s dominance in mobile; as this year, more people searched for local businesses and services on mobile as compared to on a PC.

Asia 100

Asia Las Vegas Marketing Technical Review 100

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. An obsession with SEO and PPC is pretty much warranted in most companies, across platforms (desktop, mobile – it is particularly heartbreaking how poor most companies do on mobile platforms).

Search 135

Search Analytics PPC Green 135

VC Cafe

JANUARY 20, 2014

AdAge’s annual survey of top B2B marketers found that 80% have boosted their digital marketing budgets, the highest proportion ever. They are learning to balance the culture clash between IT and Marketing by augmenting measurable digital experiences like video, webinars and Mobile. 2014 will be a BIG year for Digital Marketing.

B2B 111

B2B Technology PPC Marketing 111

crowdSPRING Blog

JULY 19, 2013

Mobile traction is getting harder, not easier. Find More Customers for Your B2B SaaS Product with These 5 Distribution Hacks – [link]. Global PPC Spending Up 23%, Mobile PPC Jumped 132% YOY In Q2 [Covario Report] – [link]. The Secret To Building Great Startup Teams That Do Amazing Things – [link].

Social Media 94

Social Media Small Business Design Media 94

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. All the traffic you generate will now be classified correctly.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

SEPTEMBER 30, 2013

Behavior covers everything that happens after the person lands on our mobile or desktop site. Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Share tips on a healthy lifestyles, exercise, wellness of children, latest relevant mobile apps… the topics are endless.

Analytics 154

Analytics Marketing Social Media Technical Review 154

ConversionXL

MARCH 10, 2017

You can draw two conclusions from this… Without exception, mobile email use is on the rise. As Loren McDonald of IBM Watson Marketing explains, it’s easy to get off track… Loren McDonald , IBM Watson Marketing: “A) 1 in 5 emails will be opened on mobile | 5 key CRM questions. C) 5 key CRM questions.

Email 93

Email Campaign Audience Mobile 93

ConversionXL

MAY 19, 2016

Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). The user moves from the top of the funnel (awareness) to the bottom (purchase) progressively and predictably.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 20, 2012

Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. Bonus: In the digital marketing savvy section I've also started to pull out my Samsung Galaxy Tab and Nexus S to preview the mobile and tablet experience of the company.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do?

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 2, 2022

How GumGum uses personalized content to close enterprise B2B companies. In this case, John Legere , then-CEO of T-Mobile : Legere is an active Twitter user and outspoken Batman-enthusiast, something GumGum could use to their advantage. It’s much more like adopting an inbound marketing model than it is deciding to run PPC ads.

Marketing 100

Marketing Campaign Email Sales 100

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Identify the Real Business Profitability Point: B2B. This is not easy work, especially in B2B companies. Let's call them ZQI University.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

APRIL 14, 2016

increased conversions by 20% across all devices and orders on mobile by 98% simply because they invested in speed and responsiveness. T-Mobile learned this lesson the hard way when they featured Catherine Zeta-Jones predominantly in a series of ads. The PPC Food Pyramid: A 211 Point PPC Marketing Strategy” (KlientBoost).

Conversion 48

Conversion Technical Review Audience PPC 48

YoungUpstarts

MARCH 25, 2019

57 percent of B2B marketers said SEO is their prized revenue-generating marketing method and is more valuable than any other marketing strategy. ( In the third quarter of 2017, 91 percent of all mobile searches were performed via the Google search engine. ( Types of PPC Ads ( 4 ). Mobile Search Marketing.

SEM 113

SEM SEO PPC Marketing 113

ConversionXL

SEPTEMBER 30, 2020

Advertisers avoided mobile apps and browsers because user experience was, at that time, horrible. When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. Most popular mobile apps (e.g., Smartphones were rare. Cross browser.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. Imagine data-driven attribution modeling that understands one individual's behavior across mobile and desktop! If you don't have this. So on, and so forth.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

JULY 8, 2016

Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. What’s interesting is that companies are actually the least satisfied with their website and mobile website personalization… Image Source. PPC keyword that originally brought the visitor to Secret Escapes.

B2C 70

B2C Search Internet Mobile 70

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Show password option helps, especially on mobile. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

NOVEMBER 16, 2016

billion payments we processed were made on a mobile device. Joanna Wiebe of Copy Hackers and Airstory explains… Joanna Wiebe , Copy Hackers & Airstory: “B2B copy is particularly guilty of being boring to read… because there’s this misconception that businesses, lawyers, accountants, etc only wish to be informed.

Conversion 48

Conversion Audience Massachusetts Social Media 48

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! Nobody was leveraging digital, e-commerce or mobile. I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

marketingland.com

JULY 11, 2012

Further, with a media query we’re likely focusing on a single breakpoint around 480-500px, which results in two layout states — large/desktop screen (1024+px wide) and small/mobile screen (480-px wide). Existing 300px elements are set to block level (via display: block) on mobile, causing them to stack to become single column.

Email 49

Email Mobile SEO Search 49