B2B Distribution eCommerce Retention 
ConversionXL
MAY 8, 2019
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%. The overwhelming majority of ecommerce site visitors are non-purchasers. Ecommerce content marketing for every stage of the funnel.
Up and Running
NOVEMBER 23, 2021
Did you, as an eCommerce store owner, know that for online retailers, the average cost to fulfill an order is about 70% of the average order value ? But what is eCommerce fulfillment and how can it help in customer service and retention? What Is eCommerce fulfillment? What models of eCommerce fulfillment are available?
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Occam's Razor
MAY 2, 2017
Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Small Business Ecommerce: Lefty’s Sports Cards & Collectibles.
ConversionXL
AUGUST 1, 2017
Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.
ConversionXL
AUGUST 1, 2017
Customer loyalty is sometimes confused with customer satisfaction, as well as retention. Retention is the behavioral indicator of loyalty, whereas loyalty is usually attitudinal (though technically retention could be considered behavioral loyalty). You know the value of retention. The differences are small but important.
Occam's Razor
SEPTEMBER 15, 2014
They use different technologies of course, and different distribution mechanisms. The very first thing you'll see will be the distribution between desktop, mobile (smartphones) and tablets. If you have ecommerce you will see key metrics related to money making. Transactions, Revenue and Ecommerce Conversion Rate.
crowdSPRING Blog
AUGUST 6, 2018
Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. According to the Content Marketing Institute , 70% of the surveyed B2B marketers say they are creating more content this year than they did back in 2016. You want more effective content.
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