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Founder Interview – Ola Sars of Music-Tech Leader, Soundtrack Your Brand

The Startup Magazine

As part of our Founder Interview series, The Startup Magazine caught up with entrepreneur Ola Sars, Founder and CEO of music-tech leader, Soundtrack Your Brand. Ola: Soundtrack Your Brand is a B2B music streaming service with the world’s largest catalog of popular music licensed for businesses.

Founder 158
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Three Inexpensive Ways to Create Buzz for Your Business

Up and Running

Newspaper and magazine advertising has been perceived as a dying art for some time, but newspaper and media exposure can still be an important way of getting your name known. Another tactic is to distribute questionnaires and quizzes to your customers to find lots of interesting ideas on which to base your press release.

PR 82
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

We’re going to distribute that on a platform and we’re going to build an audience in some way and we’re going to sell our product or service, which by the way is fine. That’s great. Robert Rose: John, that’s actually a great example. So we deliberately were not cannibalizing our business.

Cost 36
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Top Social Media Measurement and Tracking Tools

www.foliomag.com

B2B: Business Media. ENews Sign-Up. --> Magazine. Digital Magazines. -->. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * B2B Publishing. Mix of B2B and Consumer Pubilshing.

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How to Rank Well for Your Brand-Driven Queries in Google

Duct Tape Marketing

How long ago did you search for your brand name? Well, let me tell you: Searching just for the company name isn’t enough. Imagine someone searching for [your-company-name scam ] or [your-product-name alternative ]. B2B researchers do 12 searches on average prior to choosing a specific platform to work with.

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The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Your store name will be displayed on the products for the duration of the event and the donation is tax deductible.

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Cookies To Humans: Implications Of Identity Systems On Incentives!

Occam's Razor

Too much emphasis was on Averages (remember averages suck, distributions are better ). I’m a paying subscriber to my beloved New Yorker magazine. For The New Yorker they can easily tie to my name, address, credit card and a more. Nonline Customer-Name-ID. Epilogue: There were lots of reasons for the fiasco above.

Metrics 60