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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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Observations from my trip to India

Version One Ventures

Many of the most talented entrepreneurs and engineers left India to study and then work in the US and Canada. E-commerce (DTC and infrastructure), fin tech (lending, payments), healthcare and B2B marketplaces are some of the verticals that have seen tremendous growth.

India 86
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

My colleagues Sebastian Soler , Steven Greenberg and I recently launched a new online community, PEVCTech.com , exclusively for PE/VC investors; engineers who work at PE/VC funds; and other technologists who specialize in working on this problem. Many tools designed for B2B marketing in general are also relevant to investors.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. I previously posted a detailed presentation with sales technology tools useful for B2B sales. Data companies focused on early-stage startups include Aingel , fundsUP , Preseries , PredictLeads , and Sploda.

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No End to Marketplace Opportunities

A Crowded Space

While a big incumbent is stuck working on their existing core business and platform, early stage startups can focus on new platforms or niche parts of the market to build up initial traction. 3) Niche Managed Marketplaces – Within many verticals, there are opportunities to significantly improve customer experience.

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Why Your Startup's Name Matters

mashable.com

Naming can be one of the most difficult challenges in the early stages of a startup. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. But whatever the case, there are simply no excuses for having a bad name.

Naming 84
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SaaS Wars: Europe Awakens

Cracking the Code

As it takes around 10 years for a SaaS company to reach maturity, the explosion we are seeing at the early stage has not yet translated into a significant number of exits. Europe is underrepresented in vertical SaaS solutions – 17% of the companies vs. 23% in the US.

Europe 48