Duct Tape Marketing

MAY 4, 2016

Teach referrals to your customers and offer to teach referral generation to their customers in B2B settings. The Referral Engine – John Jantsch – Yep, I wrote a book on the subject! WordStream – Service that manages PPC campaigns, but great info too. Further Reading: The Ultimate Guide to eCommerce Email Marketing.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

Occam's Razor

SEPTEMBER 30, 2013

A secondary, under-appreciated, challenge is that search engines value freshness of content. It is also immensely beneficial for search engine optimization (great content, delivered fresh, every day!). Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. 5: Rent or Own?

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. They'll lead you to these discussions… Why is it that PPC is only targeted to people who are looking to buy right now when there are 14.6 PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

AUGUST 12, 2013

Even if, and this is not possible, I said to you that the path is Direct, Social, PPC, Organic, Referral for 5% of the site traffic … what would you do? " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. But show the actual report.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

MAY 19, 2016

Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Additionally it’s no longer enough to think of segments as “customer types” (for example a B2B SaaS segmenting by small, medium and large companies). Are Linear Funnels a Thing of the Past? via Quora).

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. Competition (who comes up first consistently, ppc and organic). No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. I make a note of: 1.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

OCTOBER 24, 2016

A typical macro-outcome is an ecommerce order, a lead submitted for a B2B company, a new profile opened by a visitor to a content site, a donation on a non-profit website. You already know that that non-brand PPC campaigns drive a ton of last-click and assisted conversion. So on, and so forth. Here's a simple example.

Analytics 60

Analytics Metrics Technical Review Channel 60

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Reverse engineer lifetime value study. Joel Harvey: Essential Ecommerce Optimization Techniques. Everything you do in ecommerce reflects your value proposition. Who is the B2B buyer? Persona-based stuff is really interesting for B2B.

San Antonio 86

San Antonio Metrics B2B Analytics 86