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Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. How to Use Social Media to Drive Traffic for B2B Companies – crowdspring.co/1nPz9An. 40 Official Government Agency Websites for Design Inspiration | SpyreStudios – [link] crowdspring.co/WzjmOt. Hiring startup engineers? WordStream – crowdspring.co/1tOs1vg.

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8 Small Business Management Strategies for 2020

The Startup Magazine

The government-induced lockdown in response to COVID-19 has created conditions where the economy is now the softest we’ve seen since the Great Depression. Our aim with this post is to share a handful of management strategies that you can lean on to not only help you through this recession but also to assist you in thriving at any time.

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Book Short: Is CX the new UX?

OnlyOnce

The Customer Experience (CX) movement is gaining more and more steam these days, especially in B2B companies like Return Path. The book’s framework for CX is six high-level disciplines: strategy, customer understanding, design, measurement, governance, and culture — but you really have to read the book to get at the specifics.

Lean 94
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. The second relies on retention. The second type is winning. mobile purchasers).

Retention 126
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Denouement

View from Seed

But there is also opportunity in lean times. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Survival is the order of the day. 2012-2016: The Era of Blitzscaling.

IPO 202
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Transcript of What Megatrends Will Shape Your Business?

Duct Tape Marketing

And I want to lean into that and say, look, if I can share more stories with you, more interesting things that basically elicit a response of, “Oh, I didn’t know that. I was working on B2C and B2B. We need the government to actually be able to step in and balance that out.” Instead of focusing on yourself.

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How to Start a Business in a Month – #30DayChallenge

Up and Running

Given the number of funding resources available today, you shouldn’t have too much of a problem getting that initial start-up cash, especially if you focus on a lean business model or MVP route to market. And, depending on the business you start, there may also be various government incentives. For B2B companies: Branding Business.