B2B Green Marketing Portfolio 
Hippoland
MARCH 2, 2018
47% of our portfolio companies have at least one female founder. Although this is probably better than most VC portfolios, in the long run, I think we can still do better. Here in the US, green is always green. 3) The racial diversity in our portfolio is ok but could be a lot lot better.
Hippoland
MARCH 2, 2018
47% of our portfolio companies have at least one female founder. Although this is probably better than most VC portfolios, in the long run, I think we can still do better. Here in the US, green is always green. 3) The racial diversity in our portfolio is ok but could be a lot lot better.
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Occam's Razor
JULY 22, 2013
For example AIDA is from the siloed lens of Marketing (and full disclosure, I humbly believe serves company's own selfish perspective). Most of the frameworks we have also don't optimally capture the complexity of digital marketing and measurement. We don't think about our marketing expansively enough.
Occam's Razor
AUGUST 12, 2013
MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). From a Venn -diagram.
Occam's Razor
OCTOBER 24, 2016
You want to win big with data, with marketing, with transformative digital yada yada and blah blah, evolve. I'll say this again at the very end… As a Marketer or an Analyst, there is nothing you'll attempt that will be more complex and challenging than what you are about to read in this post. Evolution works.
Occam's Razor
JUNE 11, 2014
From B2C to B2B. Ready to take this expansive journey to not just win at performance marketing and brand marketing? B2C sites like Travelocity and Fry's have not cornered the market on this. From a marketing perspective we have been on a quest to figure out how to personalize the user experience on our sites.
Occam's Razor
SEPTEMBER 21, 2015
The Directors, the Marketers, the Optimization employees and our resident social media gurus. You understand a good amount of how this area of marketing works, you understand the company's goals. Surely you are curious why the lovely hipster gentleman in a t-shirt was necessary to communicate with B2B bosses.
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