7 Examples of Effective Cross-selling (and Why They Work)
ConversionXL
JUNE 16, 2022
That B2B sales are built on relationships. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. By following people around their internet journeys, you can tempt them back to your website.
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