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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

That B2B sales are built on relationships. While the B2B sales process is often more complex in organizations with multiple decision-makers, if you’re selling to businesses with a sole director, playing to impulses can be an effective tactic. By following people around their internet journeys, you can tempt them back to your website.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. 12- To promote democratic norms using social media. I co-founded koyn because I was worried about the toxic role of social media in furthering biased and untrue information.

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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

And that looks different for a B2C journey versus a B2B journey. So on the B2C side, that could be TikTok, Amazon, YouTube, and on B2B side, that could be maybe they're searching in LinkedIn or YouTube again, or software SaaS searching like Capterra or something like that. So we really need to think about how SEO needs to change.

SEO 70
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Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. Do we sell to large enterprise companies? The former is more personal. The latter, more social.

Demand 91
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Top 30 Startup Posts for July 2010

SoCal CTO

SaaS 101: 7 Simple Lessons From Inside HubSpot - OnStartups , July 19, 2010 It’s been a little over 4 years since I officially launched my internet marketing software company , HubSpot. So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup.

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LinkedIn Explores What It Takes To Be an Entrepreneur [INFOGRAPHIC]

mashable.com

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Classifieds Mashable Infographics Prev Next How Are People Using Twitter? Have an account?

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Why Your Startup's Name Matters

mashable.com

Fake Ad Rips Internet Explorer 9 in Most Devastating Way Possible [VIDEO]. Generally speaking, a name is more valuable to a B2C (marketing-driven) company than a B2B (sales-driven) counterpart, so allocate your efforts accordingly. Facebook Is Like Bananas and Boxes, Says the Internet. A tech and social media publishing site.

Naming 84