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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic. Enter Georgene: .

PPC 111
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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. To review, having the AdWords platform automatically find retargeting opportunities that are closest to your ROAS goals is brilliant. Image Source).

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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[Review] Inbound Marketing

YoungUpstarts

Pioneered by co-founders of HubSpot Brian Halligan and Dharmesh Shah, inbound marketing is a leading Business-to-Business (B2B) digital marketing strategy. Examples of such content (primarily B2B focused) include: Blog articles – the mainstay of content and inbound marketers. Let us go through each in turn. a) SEO in a Nutshell.

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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

Individuals don’t make B2B buying decisions; groups do. To maximize impact and ensure correct prioritization, the team reviewed the top 10 accounts quarterly. Programmatic ABM: One-to-many accounts marketing that leverages ABM software to tailor and personalize marketing programs for specific named accounts at scale.

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How to Minimize A/B Test Validity Threats

ConversionXL

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.)

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. B2B Affiliate Programs Look a Little Different. PPC – 29.88%. Software / Tech.