David Teten

SEPTEMBER 23, 2017

PEVCTech is partnering with Blue Future Partners to run the first large-scale survey of VCs’ technology stack. Johann Kratzer of Blue Future Partners , a fund of funds, observed, “The majority of the hundreds of funds we’ve diligenced rely predominantly on their relationships to source deals. Greylock Partners.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Brandanew

SEPTEMBER 3, 2015

As B2B partners tend to be detail oriented high quality content is a great way to engage with them. B2B markets almost force you to show your thought leadership in a given market and therefore, it is critical that you share your insights! For instance, Whitepapers or presentations. i) Get out and network with REAL people.

Marketing 100

Marketing B2B Social Media Michigan 100

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Instead, buyers are self-directed, gathering information from social media, websites, webinars, and online events. Manage a marketing budget that will drive the most qualified leads through paid programs such as content syndication, pay-per-click, and events.

Demand 95

Demand Management B2B Campaign 95

Agile VC

MAY 21, 2012

were fairly active a few years ago though neither is as active today and big media conglomerates like Disney are fairly sporadic as they embrace web-based media. On the B2B SaaS side or enabling services (e.g. My partner @ LeeHower looks back: [link] 5 days ago Search. What’s Your Favorite Future? Previous Entries.

Acquisition 162

Acquisition Silicon Valley B2B Seed Stage 162

View from Seed

JULY 9, 2015

And given my marketing background (Google, Dailybreak Media, HubSpot), I often get this question directly: When should startups announce seed funding? . This particular company, as a B2B SaaS business, would definitely benefit from driving traffic to convert into subscribers or leads on their email list.

Startup 120

Startup PR Cofounder Stealth 120

mashable.com

MAY 5, 2011

In April, “stealth” social media startup Kohort announced its upcoming launch. After someone signs up for your site, you ask them to share it with their friends through various social media channels and/or email. Sign in with Facebook or Twitter to get started! Have an account? Build it, and they will come.

Pakistan 94

Pakistan Social Media Startup Stealth 94

Agile VC

MARCH 30, 2012

That phrase means different things to different folks, but broadly speaking we’re now in an era where there’s vast amounts of data “exhaust” being generated by a wide range of activity… from consumer web browsing patterns to financial trading to social media content to purchasing behavior. Previous Entries.

Business Model 113

Business Model Silicon Valley Advertising B2B 113

Duct Tape Marketing

AUGUST 29, 2013

Since brand marketers typically have less control over external media, useful content that displays thought leadership takes priority. As an aside, B2B companies, and in particular B2B technology companies, tend to be the most progressive in content marketing for demand generation.

Demand 65

Demand Tampa Marketing B2B 65

Agile VC

MARCH 8, 2012

The secondary wave of VC-backed IPOs has also come to fruition… both consumer facing (Yelp, Demand Media, Pandora, Carbonite, HomeAway, Angie’s List, et al) and B2B (Jive Software, Brightcove, Imperva, Responsys, etc). My partner @ LeeHower looks back: [link] 5 days ago Search. What’s Your Favorite Future?

IPO 100

IPO Silicon Valley Revenue Seed Stage 100

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149