ConversionXL

SEPTEMBER 16, 2020

It’s ludicrous for a startup and our rapid-fire environment of rotating social media ads and landing page tweaks. Peep Laja, founder of CXL Institute , explains what that looks like for us: CXL Institute has 100+ landing pages—one for each course and training program, and a number of PPC landing pages. gift cards, real money).

Campaign 116

Campaign B2B Software Review Differentiation 116

Hearpreneur

JULY 5, 2023

Conversions via TikTok seem to be lower than other social media apps, but the opportunity for awareness is too massive to not utilize the tool. I am not a digital marketing expert, so it's more difficult and costly for me to handle a pay-per-click (PPC) campaign without hiring an agency. Thanks to Chris Gerbig, Pink Lily ! #6-

Entrepreneur 101

Entrepreneur Audience PPC Campaign 101

Hearpreneur

DECEMBER 15, 2017

The differences between B2C and B2B within the same brands were staggering! I started out working for various agencies and eventually I was recruited to work in-house for a Fortune 500 company doing SEO and PPC work. While I had previous experience with many various aspects of online marketing such as web design, email marketing, etc.,

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Regardless of whether your business is in the B2B or B2C space, your email marketing effectiveness can be optimized. And here is a B2B example of segmentation by business size: Example of landing page segmentation for B2B.

Campaign 111

Campaign Email Clickthrough Sales 111

The Next Web

JULY 8, 2013

My startup is a B2B platform, we feel that we are the best in the world in creating social reviews and pushing the user-generated content to social media, emails and search engines to drive more sales and leads to the website. So far we have raised $2.3M Every decision should be derived from a data standpoint.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Rembrandt Communications

SEPTEMBER 1, 2017

Discover content marketing strategy, SEO , B2B copywriting, and PR tips here from Melanie Rembrandt. You write content including blogs, social media posts, newsletters, emails, and more each month. Does Your Current Content Boost Sales to the Max or are you Missing Opportunities? You know that it’s important.

B2B 100

B2B PR SEO Social Media 100

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

With the advent of the web and the multifaceted programming features of WordPress , many younger entrepreneurs have the ability to go into business for themselves very easily and very cheaply, but very haphazardly. The reason these companies fail is simplistic. The consumer buys on repetition.

B2C 91

B2C B2B Business Model Sales Cycle 91

searchengineland.com

MAY 30, 2012

B2B Search Marketing. Social Media. What is Social Media Marketing. Social Media Columns. How To: Social Media Marketing. Social Media Marketing Library. Our Social Media Marketing Events. How To: Social Media Marketing. PRO Guides. All Columns.

SEO 54

SEO SEM Social Media Search 54

Duct Tape Marketing

OCTOBER 30, 2012

Pay-per-click advertising (PPC), when used correctly, is a very powerful way to drive traffic and conversions. 1) Reddit ads – Reddit is currently the hottest social news sharing site and their ad offering is somewhat unique. Savvy PPC bidders can find some real bargains here for long tail kinds of terms.

Advertising 68

Advertising PPC Social Media B2B 68

Duct Tape Marketing

FEBRUARY 22, 2016

If they can’t find your website, or don’t like what they see in terms of your web presence or reviews, they buy elsewhere. . But What About B2B? Many B2B companies ignore SEO and Google because they think their customers buy at trade shows or via other old-school channels. 46% of B2B researchers are millennials.

SEO 28

SEO Channel Kansas City Kansas 28

Rembrandt Communications

DECEMBER 2, 2015

Stop the madness and focus on what works with your B2B and B2C content strategy You are running around like a crazy person trying to shop, decorate, clean, prepare for guests, pack, wrap, ship gifts… the list goes on. And this doesn’t include all of the things you need to finish at work before you […]. The post Crazy Holiday Schedule?

B2C 100

B2C PR B2B Marketing 100

Rembrandt Communications

AUGUST 6, 2015

What you think is a B2B content strategy may not be. Is all that copywriting time and effort really worth it? You have different authors creating content with various styles and tones. You cover various topics and you post new content each week. You are on a roll, and everything is moving along… or is […].

B2B 100

B2B PR Sales PPC 100

ConversionXL

MAY 27, 2022

They also did a lot of self-directed research checking all sorts of sources, from social media to syndicated content to category- or industry-specific resources.” – Beth Caplow, VP and Principal Analyst at Forrester [via Forrester ]. For example, Optimizely is a hero to web developers that want to improve their conversion rates.

Demand 91

Demand Lead Generation PPC Leadership 91

Occam's Razor

FEBRUARY 20, 2012

The single biggest mistake web analysts make is working without purpose. No going to web analytics conferences. You'll also note small thinks like outbound link tracking (using Events) to set up for social actions and ensuring all affiliate links are tagged with our company's tracking parameters. We work very hard.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Step Two: Count the unique pageviews in each of those areas, the data will be in your web analytics tool. Data as in their web analytics tool of choice. Google Analytics. SiteCatalyst.

Search 135

Search Analytics PPC Green 135

Occam's Razor

SEPTEMBER 30, 2013

Companies have an Email team and a SEO team and a PPC team and a Social Media team and a Display team and. Or people who follow you on social media or subscribe to your YouTube channel or sign-up to volunteer for your non-profit or download your utility marketing mobile app etc. many teams for acquisition.

Analytics 154

Analytics Marketing Social Media Technical Review 154

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. In my case above I can see individual campaigns or just create and advanced segment for social-media.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

AUGUST 12, 2013

I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). This is the standard attribution model in all web analytics tools. It is not possible to force people down that path!

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 16, 2016

You’ve likely read about tone of voice in a content marketing or social media context. (Or As Kevan Gilbert of Domain7 explains, most people fall into their tone of voice without much logical thought… Kevan Gilbert , Domain7: “We often end up stumbling into the voice our companies use on the web, accidentally.

Conversion 48

Conversion Audience Massachusetts Social Media 48

Rembrandt Communications

JANUARY 31, 2017

You could be wasting more valuable resources than you think. In the past few weeks, numerous people in my life have been diagnosed with cancer and other illnesses, had hospital visits and even died. It’s just a reminder that no matter your age, no matter how healthy you are and no matter how “good” things […].

Marketing 100

Marketing PR Sales B2C 100

marketingland.com

JULY 11, 2012

Social Media |. Recognizing the industry needed a scalable design strategy that acknowledged the growing stable of web-enabled devices, Ethan Marcotte coined the term “responsive web design.”. Flexible images (and media). Media queries. SMX Social Media Marketing - Dec. Search Marketing |.

Email 49

Email Mobile SEO Search 49