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Who are the Major Revenue-Based Investing VCs?

David Teten

So you’re interested in raising capital from a Revenue-Based Investor VC. A new wave of Revenue-Based Investors (“RBI”) are emerging. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts.

Revenue 60
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Business Apologies: What You Should (and Shouldn’t) Do

ConversionXL

You spot a negative review on your Facebook page. Increase recurring revenue. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective. This was a couple of software engineers who put this in for whatever reason [.] Increase brand reputation.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

It’s proven to drive more revenue , improve customer experience , and power growth. For example, recently I was in the market for some transcription software. I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. Does the client offer more than revenue?

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What is Brand Equity in Marketing? (How to Become Memorable)

ConversionXL

It’s one of many ecommerce software platforms on the market but only the fifth most popular by market share. Studies show that only 5% of B2B customers are ready to buy. It’s the reason that 69% of people buy from a brand they know over one that gets better reviews. Take Shopify. Image source.

Equity 94
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. High engagement results in increased awareness and strong brand affinity, which leads to increased revenue. Does improving bounce rate correlate with improved revenue and conversion metrics?

Metrics 105
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A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

In this article, you’ll learn how to define your ABM strategy so you can target the right accounts and increase your revenue. Think of it as a filter that helps you find the highest chance of return on investment, revenue potential, and profitability. Individuals don’t make B2B buying decisions; groups do. Coordinated.