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Common B2B Challenges and How To Solve Them

ConversionXL

From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.

B2B 150
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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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Startup CTO Speaking

SoCal CTO

Many of the factors are not obvious and include building mystery to drive margin, why boring B2B companies often win but are challenging in other ways, how bootstrapping wins, integrating metrics from the start and many other similar lessons. Then, he explores how several startups have leveraged those services and data in interesting ways.

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3 Elements To Ensuring PCI Compliance

YoungUpstarts

According to the council, depending on the type of cloud being utilized — i.e., infrastructure-as-a-service, software-as-a-service or platform-as-a-service — PCI DSS compliance considerations could include any of the following: The use and maintenance of a firewall for cardholder data protection. Protection for stored card details.

Cloud 100
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Why Every Business Needs To Become A Platform, And How To Do It

YoungUpstarts

Or Software as a Service for the enterprise, such as Salesforce? Apple manufactures products, owns retail stores and also has an open platform for developers to build and sell apps that makes the products Apple sells even more desirable. Salesforce does the same thing in the B2B world. Is there other software that does this?

Japan 100
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25 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

9- Providing Legitimate B2B Customer Data in the Era of Mistrust. That's when I was struck by the idea: Why not provide a legit B2B customer database that is neither dodgy and nor a bad fit for a business? Thus, I started my B2B customer data-mining firm. I now run my own digital marketing agency, The Shirtless Web Guy.

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Why We Shouldn’t Be In Love With Startups 

ReadWriteStart

For instance, I saw a local, Seattle startup with a high-value exact-match domain name that (if they launched in this segment) would have put them in direct competition with the likes of Microsoft Azure, Amazon Web Services and Google Cloud. That was before we even discussed the required software development. Conclusion.