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9 Reasons Why Small Businesses Should Care About Content Marketing

Brandanew

And with so many digital channels, platforms, and opportunities, this is indeed a recurring worry, especially for small businesses and startups. More specifically, start with a blog! Your Blog/ Content Marketing will allow you to get leads. 61% consumers have made a purchase based on a blog ( source infographic).

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Knowing how each promotion works in the long run solves many digital marketing mysteries: Where you should put your money; How to formulate a campaign to attract the desired people and behavior; Which channels are home to long-term customers, and so on.

Retention 126
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Why Your Startup's Name Matters

mashable.com

.” The name is important for discoverability , whether in Google searches (10% to 50%+ of site traffic, depending on the category), the App Store (especially painful in iOS6) and other text-based discovery channels. Subscribe to the Business channel. Blogging Lists. Social Media Lists. Social Network Lists.

Naming 84
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Never Mind the Valley: Here's Paris

ReadWriteStart

plus it's faster and costs half as much ), it ranks first in the world for number of blogs per Internet user, and has a formidable market of Internet consumers who spent €5.5 so it shouldn't be long till they hop across the Channel. Plyce : Feature-rich location-based social network. The Funding. and Amazon.fr).

France 163
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Digital Marketplaces Becoming a Viable Small Business Channel

Duct Tape Marketing

In recent years others have entered the digital marketplace business and the model, including eBay’s model, has evolved to the point where it represents a significant distribution channel for businesses large and small, B2B and B2C and is no longer limited to physical products. If You Liked This Post.

Channel 61
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.