VC Cafe

FEBRUARY 21, 2023

A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future. Churn : The percentage of customers who stop using a product or service after a certain period of time, typically measured over weeks, months, or years. Retention over 50% is considered top quartile.

Retention 109

Retention Conversion Churn Rate B2C 109

VC Cafe

NOVEMBER 2, 2019

Is my churn rate below the category average? Benchmarks are typically specific to stage/business model/geo. In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. Example of Baremetrics revenue per user benchmarks.

B2C 141

B2C Technical Review Startup Retention 141

David Teten

DECEMBER 3, 2019

The majority of funds are using the popular B2C websites and services for basic due diligence, e.g., Linkedin, Twitter, HackerNews. Lean Case provides standard business models & metrics, so you can apply a standard approach to business planning, modeling, and profitability tracking.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48