A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

Price is not an exercise in maximizing some micro-economic supply/demand curve, slapped post-facto onto the product. Rather, it fundamentally determines the nature of the product and the structure of the business that produces it. simple enough to be self-service). ZenDesk, Box) or performance-based (e.g.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

View from Seed

MARCH 3, 2015

But even with that webinar’s success, we still had a lot of education to do in order to get people to understand what we did and even how we saw marketing in general, which we needed to do to generate demand and sales. EM: My rule of thumb is to look at the length of the sales cycle. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

SEPTEMBER 20, 2018

The Three Tidal Waves Coming for Your SaaS Business. This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Consumers (like us) demand it. Tidal Wave 1: Buyers now prefer to self-educate.

Marketing 289

Marketing Sales Cycle Acquisition Sales 289

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 13, 2011

Last week, in part one of the B2B versus B2C series, I explained there are several reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm.

B2B 110

B2B Business Model B2C Agile 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

Business Model I would like to propose that in addition to team, product, and market, there is actually a fourth, equally important, core element of startups, which is the need for a viable business model. SolidWorks 2: The best VAR management program in the world? that directly tackled the problem of acquiring customers.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Michael Kassing.

Software Review 48

Software Review North America Europe Metrics 48