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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? Here is a simple definition from MarTech Today : A data management platform is software that houses audience and campaign data — yep, a data warehouse — from all kinds of information sources. Google Adwords? Algorithmic segments.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Are you aware of your cost per acquisition on other channels? Image Source.

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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

[12:01]  You actually introduce a new idea that I hadn’t heard of but it’s the genesis of a business being community-based. That this is actually how it starts as opposed to it being a bolt-on channel – could you talk more about this idea? [14:26] You know, you have a campaign, right? That's new for marketing.

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Dear Avinash: Search / SEO Metrics & Analytics Questions + Answers

Occam's Razor

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Why not start a YouTube channel with a series of how-to videos?

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35 Leading Women Entrepreneurs Paving The Way For Success

Designmantic Blog

She has had a hand in a variety of social media campaigns for Chevy, Susan G. As a result, her achievements made headlines in New York Times and was a speaker at Fortune’s Most Powerful Women. Komen, Levi’s and more. She was listed by Inc. Website: kimkaupe. Cindy Ratzlaff. Website: cindyratzlaff.com.

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Data Visualization Inspiration: Analysis To Insights To Action, Faster!

Occam's Razor

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! My initial thought was to have Channels are the plotted dimension (where you see Country).

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Think Like A Marketer, Sell Like a Superstar [WEBINAR]

Up and Running

His practical take on small business is often cited as a resource in publications such as The Wall Street Journal , The New York Times , and CNNMoney. Last week I had the privilege of inviting John to join me for a free webinar providing information from John’s new book, Duct Tape Selling.