Remove B2C Remove Channel Remove Metrics Remove Social Network
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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

With a social media content strategy rooted in relationships and communication. Combining these goals and objectives will give you meaningful metrics to track. Objective Goal Metrics Grow the business Increase awareness and perceived value Followers, fans, shares, retweets, etc. However, its tone of voice differs slightly.

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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

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Increase Repeat Purchases with Cohort Analysis

ConversionXL

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about. Cohort metrics can help drive more repeat customers. This metric reveals the longer-term relationship.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Business model viability, in the majority of startups, will come down to balancing two variables: Cost to Acquire Customers (CAC) The ability to monetize those customers, or LTV (which stands for Lifetime Value of a Customer) Successful web businesses have long understood these metrics as they have such an easy way to measure them.

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How To Suck At Social Media: An Indispensable Guide For Businesses

Occam's Razor

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Boardex and Relationship Science make it easier to understand and map social networks into potential limited partners. Qnary is one of numerous tools which can help build out your team members’ virtual presence.

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Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

Occam's Razor

Win Big: Stop Posting Content for Organic Reach On Social Channels. + Is the Huge Audience on Social Media Platforms Completely Useless? + Hence, you can imagine how gosh darn excited I was at the advent of Facebook and Twitter (first real social networks). The Broken Promise of Marketing Utopia, Implications. +