Remove B2C Remove Channel Remove Partner Remove SEM
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How To Get Ready To Participate In An Acceleration Program

YoungUpstarts

Our business model back then was very complex, and it included a B2C as well as a B2B business model, that wasn’t being implemented yet. For example, in terms of the B2C plan we needed to provide more details on the markets we were addressing and the channels we were using to tackle them. It was all hypothetical.

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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

A quick look around all the B2C startups shows that, although viral growth is often hoped for, in reality it is extremely rare. Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. that will cost the company significant amounts of money.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

SaaS products don’t pull through large stacks of hardware boxes and software licenses so they’re not very attractive to traditional independent software vendor (ISV) partners either. Philippe Botteri. Bessemer SaaS Law #5.