Duct Tape Marketing

JUNE 16, 2017

Live video is without a doubt one of the hottest channels right now. Not only will this help with SEO, but will help distribute your content to a brand new audience. For example, if you’re giving a presentation on SEO, you could ask the question “What are your biggest link building challenges?” Both during and after the fact.

South Africa 53

South Africa Audience Video Africa 53

Up and Running

AUGUST 7, 2019

They’re not even seeing seven full pages, as the last one cuts off roughly 30 items earlier than the rest. However, they adapted part of their business model and the partners they use in order to seize the new channel. Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Why is it that SEO is only focused on our brand terms and product names, when there are 9 million additional intent-identified queries in the Do stage and 14.6

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? They do everything.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Nice CMTB "Act now and rest easy tonight!"

Web 164

Web Design Marketing Security 164

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! My entire staff had been laid off due to an acquisition by an aggressive v.c.

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

Occam's Razor

NOVEMBER 18, 2014

At a glance you can see all the big clusters of sources (close to the channels view in Google Analytics). If you are interested in any particular channel, Miscellaneous as an example, you can click on it and… boom! If you were an SEO, or ran all Ecommerce for your company, or were responsible for consumer experience?

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Occam's Razor

NOVEMBER 2, 2015

Do the big gigantic numbers imply that your business should use these social media channels? I believe that it was erroneous not to answer the two questions above, it was erroneous to be tempted by the Big Numbers and not understand how Social Media channels actually worked (streams, home pages, personalization, rankings and more).

Social Media 60

Social Media Media B2C B2B 60