YoungUpstarts

OCTOBER 2, 2014

As marketers, we create and curate engaging content, broadcast it to all the right channels and measure how it performs. The Uberflip platform starts with aggregating all the content you create and curate. But marketers today still struggle with tapping into the potential that exists in content marketing.

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Duct Tape Marketing

NOVEMBER 19, 2019

But B2C businesses can thrive on LinkedIn as well. Whether you’re posting content through your own personal LinkedIn profile, your company page, or both, you always want to focus on creating posts that start conversations. They boast 660 million members worldwide and over 165 million in the U.S.

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David Teten

JANUARY 11, 2020

I don’t have bandwidth to engage in substantial conversations on Twitter. . I have a tiny audience compared with the B2C influencers, but my audience are overwhelming businesspeople in tech and finance. I recommend Grapevine6 , which curates relevant online content, for which I’m a reseller.” Hootsuite. This is hosted by NFX.

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ConversionXL

JUNE 16, 2022

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? Curate the right items and allow the customer’s impulses to do the work. Retargeting is a proven way to increase conversions.

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Duct Tape Marketing

FEBRUARY 6, 2024

Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). [06:56] 13:15] How do you see search changing, would it be through conversational information? [16:09] As a curator.

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Up and Running

MAY 21, 2014

A lot of that functionality can be tied back to moving people through the marketing hourglass, so you can see the stages that I have here; awareness, trust, education, engagement, ultimately conversion – and these are different forms of content. And then you can start saying, “Okay, what tools would allow me to do that?”

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Duct Tape Marketing

JANUARY 14, 2020

” Based on conversations we had, the more authenticity there is in the entire project. ” Rohit Bhargava: I think that some of the writing I was doing early on that related to curation and specifically content and content marketing. ” And curation became much more important. I was working on B2C and B2B.

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Occam's Razor

JUNE 11, 2014

The You May Also Like has a $50 Converse shoe and a Sperry Top-Sider Angelfish for $63. From B2C to B2B. B2C sites like Travelocity and Fry's have not cornered the market on this. Most sites don't even do that (or do it badly like Zappos recommending Converse All-Stars with my Just Cavalli dress).

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Duct Tape Marketing

APRIL 28, 2017

Over 50% of B2B and B2C content marketers identify creating engaging content as a challenge. Shortlist people who match your tone of voice, seem to lead conversations and have good engagement on their posts. Create and curate great content for your advocates to share. Crowd-sourced content.

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ConversionXL

OCTOBER 30, 2021

This can be simplified further into a three-stage model: Top of the funnel (TOFU): Awareness Middle of the funnel (MOFU): Consideration Bottom of the funnel (BOFU): Conversion. These linear marketing/conversion funnel models are based on the traditional customer lifecycle. . The conversion at this stage is them attending that webinar.

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Duct Tape Marketing

AUGUST 31, 2017

1 Because of the collective push for well-curated and highly targeted content in both B2B and B2C markets, skillful young writers have ample opportunity to break into the workforce through the art of copywriting. Landing page conversions, CTA button clicks, and confirmation page views. And today, it really is an art form.

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