ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Sales teams cost money, and of course, they also deliver another layer of organizational complexity. Image Source.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. What is the cost of, and options for, an ADT security system? But there is no indication as to what the monthly cost will be, and there is no online quote option. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

How much can a bad form cost you? Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Great CRO, like great SEO, can long-term be bad for the customer. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86