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Founder Interview: Richard Lavina Innovating Accounting Services with Taxfyle

The Startup Magazine

Richard Lavina, CPA, Co-Founder and CEO of Taxfyle. TSM: Describe Taxfyle’s product or service in 10 words or less: Richard: Taxfyle is a Service-with-a-Software company that matches taxpayers with licensed CPAs and Enrolled Agents. TSM: With a bit more detail, what does Taxfyle do? TSM: What inspired you to start Taxfyle?

CPA 141
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7 Social Media Tactics Your 2013 Budget Needs to Succeed

www.clickz.com

B2C Email Marketing Email Marketing Optimization Advanced Email Marketing Email Marketing Best Practices Email Marketing. CPM Calculator CPA Calculator Website Optimization ROI Calculator. Answer their questions, show them how to use your products, and provide customer reviews. B2C Email Marketing. B2C Email Marketing.

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How To Begin Your Startup’s Marketing Even Before Launch

YoungUpstarts

For a B2C business, create a press release kit that can be distributed. Q&A forums and communities are platforms where you should start talking about your product/service. You tend to generate a sense of curiosity for your product/service if people know the date of launch. For B2C your metrics are: Signups.

Marketing 133
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Episode 39: Cash Flow and Niche Focusing with David Knowles and Kacee Johnson

Mike Michalowicz

He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services. He possesses 20 years of experience in branding and marketing with expertise across B2B and B2C industries, including retail, food and beverages, and financial services.

Iceland 60
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Digital Marketing And Analytics: Two Ladders For Magnificent Success

Occam's Razor

Or Ford (it is amazing that in 2013, for such an expensive product, it looks so… 2005). The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media).

Analytics 165
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Referral marketing is “a method of promoting products or services to new customers through referrals, usually word of mouth” So, instead of working with marketers, you’re working with existing customers. According to the benchmark report, most affiliates work in the B2C space (79.45%). Image Source. via FeedFront).

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Lean Marketing: Basic Metrics You Should be Watching. Now.

crowdSPRING Blog

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48