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Product-Led Growth (PLG) For Startups

Mucker Lab

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The other dimension you need to think about is the product complexity. As an individual user, I have absolutely no interest in using this product myself or testing it out.

Product 78
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The B2C SaaS Landscape and the Bundle Wars

VC Cafe

The tech industry is obsessed with the consumer subscription model, or B2C SaaS. This gives the consumer a chance to try the product before they decide to purchase. You also see it in DTC subscriptions like Hims , self care products for men, or in fitness with Freeletics , which offers personalised training plans.

B2C 187
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How to Build a Beloved Product Without Email Marketing

ConversionXL

Wondering how to encourage users to engage with your product again and again, without constantly popping in their inboxes? But that’s just the start of building a beloved product without email marketing. When we moved them, we saw an increase in product engagement (both clicks and bounce rates). Here’s how we’ve done it.

Email 151
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Conversion, retention and churn benchmarks

VC Cafe

It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. A high retention rate indicates that customers find the product or service valuable and are likely to continue using it in the future.

Retention 109
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Startup Benchmarks

VC Cafe

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. The main B2C benchmarks have to do with traction: growth in user acquisition, user retention/churn, monetisation, as well as the effectiveness of consumer marketing + virality.

B2C 141
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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

The result is a shift from business-to-consumer (B2C) to a consumer-to-business (C2B) control trend. Every consumer today wants to be an insider and development contributor to the finished product, or at least feel connected to it throughout the process. Unscripted communication builds trust and credibility.

Customer 433
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The False Dichotomy of B2C and B2B

Venture Chronicles

Ray Wang wrote a summary of CRM Evolution that I found particularly interesting, and one point in particular resonated with me because it aligns to something I have been talking about at Get Satisfaction for a while now… B2B and B2C distinctions are dead. B2C and B2B is dead. It doesn’t make sense.

B2C 36