article thumbnail

A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

We’ve been remarkably consistent on this dimension as well: five of the recent 13 investments were B2C, five were B2B, and three you could categorize as B2B2C. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C). Network Effect B2B. Physical-World Ecommerce. BUSINESS-FOCUSED (B2B).

article thumbnail

9 Things You Should Know About Social Login & CRO

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Social Login and CRO: 9 Things You Should Know

ConversionXL

On the other hand, Easytobook , a B2C company, had 1.5 After implementing social login, they reported a 68% increase in user engagement because they were able to understand and interact with their users. The same goes for businesses operating primarily in countries where social networks are blocked, such as China or Cuba.

article thumbnail

How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

This is a guest post by Alignable CMO Dan Slagen about the missed opportunity the company has identified in social networking, and why they’ve chosen to build the business on the East Coast. These companies are all over the map: B2B, B2C, SaaS, ecommerce, healthcare, SMB-focused, enterprise-focused, etc. 1 Hacker Way.

article thumbnail

Maximizing Your Digital Marketing Channel Mix

YoungUpstarts

To ensure potential consumers have the right visibility into the innovative offer you are seeking to deliver, you must find a way to awaken latent demand. Through a practice called Network Targeting , we can use social networks to serve up programmatic advertising showing their friends’ endorsements of our products.

Channel 165
article thumbnail

The one barrier to entry startups should focus on

Version One Ventures

In today’s B2B and B2C web markets, barrier to entry boils down to one thing: demand-side benefits of scale. To be successful, every web start-up needs to be thinking about how it can build demand-side economies of scale. Second, in some industries, users want to be in a large network with other buyers and users.

IP 156
article thumbnail

The 50 Best Marketing Strategies For Small Business

Mike Michalowicz

Create an interactive, regularly updated site or blog , or by build informative yet informal profiles on social networking sites like Facebook or Twitter. A great offer goes a long way quickly…especially through our favorite social networking sites! Are you a thought leader? Be visible! Listen Again. Write A Book.