B2C eCommerce New York Web 
View from Seed
JULY 31, 2014
We average eight to 10 total new investments per year as a firm, so this frequency is a typical investment pace for us. As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. A few themes which have emerged from our 13 most recent investments: CONSUMER (B2C).
Occam's Razor
JANUARY 28, 2013
Shopbop: (Luxury) Ecommerce and Branding Done Right! There is a lot any business — B2C, B2B, A2Z — can learn from Songza. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? But you have to try.
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ConversionXL
JUNE 8, 2017
You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. New visitor vs returning visitor. Do you have historical data on your users beyond the ones available from their web session? There is a lot that has already been written about identifying goals and choosing KPIs.
Occam's Razor
JANUARY 20, 2010
I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.
Occam's Razor
NOVEMBER 18, 2014
For four of the examples, I'll also share how the visualization inspired me to apply the lessons to my web analytics data. The work of the New York Times team inspired me it to do some predictive modeling for inaction in our world of digital marketing. Another example from my beloved New York Times.
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