Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. How do you measure success of a online webinar? Do your happy dance!

Analytics 90

Analytics Search SEO Metrics 90

Occam's Razor

JULY 22, 2013

Then there is Agile for engineering. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. Is this all we can accomplish from display advertising on the Internet? You are B2C or B2Q or Non-profit or an Adult-oriented business. PPC works for Think and See stages.

Framework 163

Framework Marketing Metrics Audience 163

Entrepreneurs-Journey.com by Yaro Starak

SEPTEMBER 8, 2011

There are a few reasons as to why entrepreneurs should venture into “B2B” (“Business to Business”) service based companies as opposed to any form of “B2C” (“Business to Consumer”) company, “B2B” product-oriented company or strictly a web-based B2B firm. What Is “B2C&# ?

B2C 91

B2C B2B Business Model Sales Cycle 91

ConversionXL

JULY 8, 2016

Here’s what CEB Marketing Leadership Council’s B2C Marcomm Personalization found… Image Source. Results from Evergage’s study, which surveyed both B2C and B2B companies, were similar… Image Source. PPC keyword that originally brought the visitor to Secret Escapes. That’s also varied.

B2C 70

B2C Search Internet Mobile 70

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital is an obsession for almost everyone who reads this blog. That narrows your responsibilities, and in turn your worldview.

Analytics 139

Analytics Aggregator Channel B2B 139

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! Photo Credit: Grant Gordon. Fortunately, we don’t work out of my basement anymore!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

MAY 27, 2020

B2B copywriting almost always requires more skill and time compared to B2C. Being featured on sites like Search Engine Journal (SEJ), Moz, Entrepreneur, and HubSpot is solid social proof. For instance, here’s a post comparing PPC vs. SEO for startup marketing. Have you built a relationship with the editor?

B2B 142

B2B Social Media Email Campaign 142