Duct Tape Marketing

MAY 22, 2019

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 60

SEO Kansas City Kansas Missouri 60

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. When would you ever try to produce less sales in B2C eCommerce? Conversion optimization is a little different if you’re in B2B.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 28, 2013

The suggestions engine they have. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. Then they match it back to their rules engine that serves me the best options. It is such a cool service. The music collection is wonderful.

Web 164

Web Design Marketing Security 164

ConversionXL

APRIL 12, 2017

Reverse engineer lifetime value study. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Score B2B marketing campaigns in minutes by joining IP detection and company scoring. Lincoln Murphy: Marketing Success: Building a Customer-Centric Growth Engine.

San Antonio 86

San Antonio Metrics B2B Analytics 86