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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Investors look beyond top line metrics to assess other important factors. What should our MRR growth be?

B2C 141
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Growth Story: How learning app Blinkist became one of Europe’s fastest growing startups

The Next Web

Growth Story is a new four-question format we’re doing about startups finding and influencing a defining metric that helped really grow their company. This week the CEO and co-founder of Blinkist, Holger Seim, shares valuable insights into growing a subscription-based B2C service.

Europe 124
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How One Startup Combines Boston’s B2B Sense with the Valley’s Social Media Style

View from Seed

I inquired about why the building was so “hidden,” as this was surprising to me, but the answer made sense: A few months prior, a Facebook user in Europe had flown to Dublin, arrived at the office, and demanded that he be given access to his ex-girlfriend’s account because she had cut him off after the two broke up.

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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

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How to Use Social Media for Market Research

ConversionXL

The number of Likes can be a vanity metric, but assessing the engagement rate of consumers on social media may suggest the attractiveness of a marketing message or product. Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions.

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Startup Tools

steveblank.com

It covers both Europe ant the US, it is easy, fast and free. No-brainer for B2B companies but also for B2C companies (making special advertising deals for example) Reply steveblank , on June 8, 2011 at 9:05 am said: Martin, Any suggestions? It should be added to this great list.

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Short guide to sales and marketing for start-ups [Guest Post]

VC Cafe

Building on my experience of being part of a team that did exactly that for Dropbox in Europe, I will attempt to demystify the process and hopefully give a starting point, from which any founder can start building a distribution engine that creates happy customers. Online chat. Another way connect with customers is online chat.

Sales 60