A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 5, 2014

This is often B2C because the value is in quantity of customers, and there’s 100x more consumers than businesses. $1/mo most shared hosting companies), but they only make interesting money at large scale (by definition, because it takes over 8000 customers to make only $1m/yr in revenue), which takes a long time to grow.

Bootstrapping 294

Bootstrapping Technical Review B2C Sales Cycle 294

Duct Tape Marketing

JUNE 7, 2023

She is the global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ. Tiffani is also the host of the podcast  What’s Next! She is a global customer growth and innovation evangelist at Salesforce and the Wall Street Journal bestselling author of Growth IQ.

Employee 75

Employee Technical Review Advisory Board Sales 75

View from Seed

JULY 24, 2015

On Tuesday, July 21, we hosted the first-ever Boston Consumer Tech Summit. Here’s Mike’s comment: Boston’s B2C problem is one of values. To become a truly special consumer tech community, Boston needs more pillar B2C companies. This is a recap of the more insightful tweets and comments from the event.

Boston 120

Boston Cofounder B2C PR 120

Up and Running

JUNE 8, 2021

Value-driven content makes an impact from hyper-local to global campaigns. Not surprisingly from a global sports apparel producer, Adidas focuses its values on competition and winning, with a value-based marketing strategy called Own the Game. It does have global appeal and some success. They want to share your values.

Small Business 133

Small Business Marketing Japan Global 133

David Teten

SEPTEMBER 23, 2017

For both origination and due diligence, a host of companies aspire to be the “Bloomberg of private companies”, including CB Insights , Crunchbase , DataFox , FuelUp , fundsUP , Mattermark , Qodeo , Quid , Tracxn , Unomy.com , and Zirra. Coalesce address the more general problem of searching through large data sets for best fits.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Brandanew

AUGUST 1, 2016

hosted by Upasna Kakroo. We’re based out of Ann Arbor but our guests are from all over the world- which is truly fantastic, considering we do talk about global social and digital trends. As a global brand they keep it fresh by getting involved internationally in a way that few other brands can. Production : Brandanew.co

Social Media 100

Social Media Marketing Media B2C 100

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. Listen to Outbound Squad, wherever you get your podcasts. This is John Jantsch.

Community 83

Community Marketing Audience Networking 83