Version One Ventures

OCTOBER 18, 2012

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. In today’s web landscape, word of mouth drives adoption and can lead to “winner takes all” (or almost all) in both B2C and B2B markets. So, in this new market dynamic, should you go for patents?

IP 163

IP Technical Review B2C Social Network 163

VC Cafe

NOVEMBER 2, 2019

In this post I’ll focus on benchmarking resources for seed and series A in the following three categories: SaaS B2C / Consumer apps Deep tech. In SaaS the main benchmarks being measured are revenue growth, sales efficiency (unit economics), churn and burn rate. 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

YoungUpstarts

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. Startups need 2-3 times longer to validate their market than most founders expect. Solo founders take 3.6x less likely to pivot.

Silicon Valley 230

Silicon Valley Cofounder Technical Cofounder Startup 230

Steve Blank

MAY 29, 2011

more likely to successfully scale with sales driven startups than with product centric startups. Founders overestimate the value of IP before product market fit by 255%. . Startups need 2-3 times longer to validate their market than most founders expect. Solo founders take 3.6x less likely to pivot.

Technical Cofounder 334

Technical Cofounder Early Stage Startup Silicon Valley 334

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

Occam's Razor

JANUARY 28, 2013

Masterful design, branding and marketing. As a Digital Marketing Evangelist you can imagine how much that pains me. There is a lot any business — B2C, B2B, A2Z — can learn from Songza. They use geo/ip to work out where I am. "Let's just get people on the phone and our sales reps will convert!"

Web 164

Web Design Marketing Security 164

Austin Startup

AUGUST 29, 2017

That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Facts and market data is key — hunches and gut responses are rarely sufficient to improve your pricing architecture. Let’s break this down. Who are they?

Differentiation 54

Differentiation Virginia .Net B2C 54