YoungUpstarts

NOVEMBER 6, 2019

In order to match the best Digital Marketing Channel Mix to your business objectives, it is important to have a good understanding of each of the channels available, how they work, and how to best leverage them. PPC can be expensive, as you typically pay every time the target clicks on your link (whether or not it turns into a sale).

Channel 165

Channel PPC Marketing SEO 165

ConversionXL

DECEMBER 7, 2016

If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you were wondering which PPC channel to use. The PPC targeting options that Facebook has available are different from Google AdWords, LinkedIn, Twitter, and the abundance of other PPC marketing networks you have available.

PPC 48

PPC B2C B2B Sales Cycle 48

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

FEBRUARY 3, 2017

What Is an Affiliate Network? If you’ve read about affiliate marketing before, chances are you’ve heard of affiliate networks. An affiliate network is where affiliates can go to find reputable offers to promote and where advertisers can go to find lots of affiliates. Beware of Affiliate Networks. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

Hearpreneur

DECEMBER 15, 2017

We were witnessing, firsthand, the dramatic shifts in B2C e-commerce, and the resulting incredible experiences and benefits brands were delivering their retail consumers. The differences between B2C and B2B within the same brands were staggering! I also realized that having your own business is a great way to gain new networks.

Entrepreneur 114

Entrepreneur Czech Republic Retention B2C 114

ConversionXL

APRIL 12, 2017

E.g. Message match / headline match from PPC ad to landing page. Field length should match estimated text size. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Exponential Expansion Framework: Infiltrate their Network, Timing, Prescriptive.

San Antonio 86

San Antonio Metrics B2B Analytics 86