Remove B2C Remove Matching Remove SEO Remove Software Review
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Transcript of Creating a Winning SEO Strategy

Duct Tape Marketing

Transcript of Creating a Winning SEO Strategy written by John Jantsch read more at Duct Tape Marketing. He is the founder of Backlinko.com a place where you can get actionable SEO advice. John Jantsch: I did actually have a question, this is my own curiosity, a lot of SEO folks do… you have a lot of clients in the U.S.

SEO 60
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4 Ways to Improve Your Online Storefront

Up and Running

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Ask them to review your products. Implement SEO best practices.

SEO 80
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How to Successfully Expand Your Business Outside of Your Core Industry

Up and Running

If you can’t find anything that matches your needs, you may have just discovered an opportunity to break into a new industry. If your goal is to launch a sub-brand, for instance, adding a deliverability plugin to your email marketing software, you can cross-promote and even offer your new product on your core website.

B2B 118
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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

In Google Analytics and other analytics software, overall traffic shows how many people visited or engaged with your website. For example, if a high number of visitors comes from organic search and very little come from paid search, you can look at shifting ad budget over to SEO. Does the quality of new content match older posts?

Metrics 105
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How to Minimize A/B Test Validity Threats

ConversionXL

These types of results due to validity threats can, and do, happen to you. Brainstorming and reviewing a list of any technical and environmental factors/variables that could potentially corrupt test validity is done up-front. PPC, SEO, IT, brand, etc.) You just don’t know it, yet.). How Can I Eliminate Validity Threats?

PPC 48
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. According to the benchmark report, most affiliates work in the B2C space (79.45%). Software / Tech.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

Perhaps you wake up in the morning and walk into a store and buy new clothes (or expensive software from Oracle). Well, you can sign up to be notified of when reviews of something you are considering are posted (PS: how clever is that, and why does Amazon not do this?). Oh, and what is that small SEO effort at the very top?

Framework 163