Remove B2C Remove Metrics Remove SEO Remove Widget
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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Blogs, SEO, Ads. And typical success metrics for them would look like: email open rate. However, these metrics provide an incomplete story about how users actually perceive the content. Example of how a live chat widget works with a regular document. Traditional process. Relevant sales enablement solutions. Conclusion.

B2B 48
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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

My solution to these problems was to create a simple framework we can use to put our customers first, evaluate our marketing programs, and right-align our view of success (metrics). They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. Everything you might expect.

Framework 163
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How to Come Up with More Winning Tests Using Data

ConversionXL

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. The latter is much more important, it’s the key metric you want to pay attention to. Up to 7 seconds?

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Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. I think actually actively selling your stuff is very important for a startup these days.