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Beyond Lead Gen: How To Optimize B2B Sales Enablement

ConversionXL

Blogs, SEO, Ads. Example of how a live chat widget works with a regular document. This may work in B2C scenarios where the transaction volumes are large and ARPUs are relatively small. Marketers can use sales enablement tools at all steps of the funnel: Stage in the funnel. Traditional process. Inbound marketing.

B2B 48
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Startup Tools

steveblank.com

interactions, widgets, effects Django – high-level Python framework Cappuccino – open source framework for app development Kodingen – cloud development environment, code editor, hosting service, collaboration platform. I think actually actively selling your stuff is very important for a startup these days.

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See-Think-Do: A Content, Marketing, Measurement Business Framework

Occam's Razor

They've also built a widget (only for Android for now) where you can see a Value of the Day on your home screen. If I'm doing SEO for keyword cluster xyz, what am I really solving for? Oh, and what is that small SEO effort at the very top? You are B2C or B2Q or Non-profit or an Adult-oriented business.

Framework 163
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. This is not only SEO good practice, it is also a good user experience practice.

B2B 48
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How to Come Up with More Winning Tests Using Data

ConversionXL

Conversion optimization is being SEO-fied more and more: rubbish content is starting to be more widespread than high quality content – and people looking get into CRO can’t tell the difference. B2B and B2C. It’s proven to work across industries and business models. SaaS, ecommerce, lead gen, affiliate models.